AIS subsidiary AIN GlobalComm obtains a MVNO license

Written by
Allan T. Rasmussen
Published on
April 4, 2020
AIS subsidiary AIN GlobalComm has obtained a MVNO license

AIN GlobalComm obtains a MVNO license

AIN GlobalComm Co.,Ltd. (AIN), a subsidiary of Thailand’s largest mobile operator, Advanced Info Service PCL (AIS), has obtained a non-facilities based medium MVNO license.


AIN was launched in 2007, as an International Telephone Service Gateway, providing IDD calls to other countries using the prefix 00500, and it is still providing this service today at: www.ain.co.th

The setup in 2007 was however not a smooth one. The state enterprise telecom operator CAT Telecom, questioned the setup, which ended up as a case in the Council of State.

Three MVNO licenses


The MVNO license, awarded by the national telecom operator in Thailand (NBTC) to AIN, is a Non-facilities based Medium MVNO, and has the license number 1/63/001. It is valid until January 2025 (can be extended with 5-years every 5 year)

With the license for AIN GlobalComm Co.,Ltd – AIS now has three subsidiaries with MVNO licenses. The two others are:

Advanced Info Service Public Company Limited with license number 1/58/029 for a thin MVNO

Advanced Wireless Network Company Limited (AWN) with the license: NBTC/FREQ /TEL /55/1 – which include MVNO.

Neither AIS, nor the two other private mobile operators in Thailand (TRUE and DTAC) are hosting MVNOs, despite their license terms stating they have to provide at least 10% of its capacity to MVNOs.

AIS and CAT Telecom?


Speculation is, that AIS could use the AIN MVNO license, to do a pseudo MVNO workaround deal – similar to the one it has today with the state enterprise operator TOT on 2100MHz – but with CAT Telecom, who acquired two 700MHz slots at the 5G license auction in February this year.

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In a formal letter submitted to the NBTC, the Consumer Council emphasized the necessity for a comprehensive stakeholder consultation before proceeding with the auction, which encompasses the 850 MHz, 1500 MHz, 1800 MHz, 2100 MHz, 2300 MHz, and 26 GHz frequency bands.

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Thailand’s Consumer Council (TCC) has issued a strong appeal to the National Broadcasting and Telecommunications Commission (NBTC), urging the postponement of the upcoming mobile spectrum auction.

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66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021
66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021

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66.17M 99.41M
Population Mobile Connections
As of 2021 EoY 2021

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19.67M
5G Package Subscriptions

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Market Year Acquirer Target Subs Deal Per/Sub
Denmark 2003 TDC Telmore 460K €53.7M €117
Germany 2003 Carphone Warehouse Hutchison 540K €52M €96
Norway 2004 TeliaSonera Chess/Sense 405K €185M €457
Sweden 2004 TeliaSonera Sense 1.8M €189M €104
Denmark 2004 Sonofon CBB 437K €17.5M €40
UK 2006 NTL Virgin UK 3.3M €1.06bn €318
Germany 2007 Vodafone AG Allmobility 404K €25M €62
Switzerland 2008 Sunrise Tele2 525K €33M €63
France 2009 Virgin Tele2 400K €56M €140

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MVNO/Service price VOICE (THB/minute)* DATA (THB/MB) SMS (THB/SMS) MMS (THB/MMS)
Penguin SIM (Prepaid) 0.9 0.45 2 No service
I-Kool 3G (Prepaid) 0.8 0.24 1.75 No service
Feels (Prepaid) 0.77 0.21 1.8 No service
Redone (Postpaid*) 0.62 0.05 No SMS promotion in main package No service
MVNOs blended 0.77 0.24 1.85 No service
MNOs (AIS, TRUE, NT) blended** 0.6 0.16 0.89 2.33

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MNO MVNO
APPROACH
Mass Marketing Analytics Marketing
TARGET SEGMENT
Any customer
is a good customer
Each customer cluster has
a different addressable value
APPEAL
Standard
“One-size-fits-all”
Cater to needs that are specific to
each customer, or each segment
VALUE PROPOSITION
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Value proposition tailored
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