Consumer Council Urges PM to Prioritize MVNOs in Spectrum Auction

Written by
Allan T. Rasmussen
Published on
April 25, 2025
สภาผู้บริโภคเรียกร้องเปิดทาง MVNO ในประมูลคลื่น หวังลดผูกขาด

Thailand's Consumer Council is urging the PM to prioritize MVNOs

Thailand's Consumer Council has submitted a letter to Prime Minister Ms. Paetongtarn Shinawatra, expressing concerns regarding the upcoming spectrum auction and its potential repercussions on public services and market competition.


The council urge the government to establish measures to mitigate these impacts and ensure fair practices, including controlling service prices and paving the way mobile virtual network operators (MVNO) to preserve consumer rights in a telecommunications market dominated by only two major players; AIS and True Corporation

The Consumer Council fears that the auction of frequency bands, specifically those expiring in 2025 belonging to National Telecom Public Company Limited (NTPLC or NT) – without proper safeguards would destabilize the communication system, affecting critical public services.

Ms. Supinya Klangnarong, Chairwoman of the Subcommittee on Communications, Telecommunications and Information Technology of the Consumer Council, stated that including NT's spectrum in the auction without reserving it for governmental missions or public services could severely compromise communication security during crises, especially for vulnerable populations and those in remote areas who rely on NT's network.

Furthermore, the Consumer Council voiced concerns that simultaneously auctioning multiple spectrum bands could lead to unbalanced competition in the already concentrated telecommunications market, potentially fostering monopolies and harming consumer interests.

To address these structural issues and promote a fair approach, the Consumer Council has proposed that the Prime Minister instruct the Ministry of Digital Economy and Society (Thailand) (DE), as the head of the regulatory body, to urgently coordinate with the National Broadcasting and Telecommunications Commission (NBTC) and other relevant agencies to implement four key measures:

  1. Set a ceiling price for service fees: This should consider the quantity and quality of service, incl. the service conditions of MVNOs as part of the auction competition terms.
  2. Clear conditions should be set allowing NT, MVNOs, and other relevant parties to jointly utilize licensed frequencies at fair rates, with specific implementation timelines and penalties for non-compliance.
  3. Hold a consultative meeting: The DE Ministry should convene a meeting with consumer representatives, the NBTC, NT, mobile phone service providers, and MVNOs to develop a plan to address the impact on consumers resulting from the expiration of NT's contracts.
  4. Support NT's continued use of spectrum for public services: The DE Ministry should find ways to support NT in continuously using NBTC frequencies for public services related to national security and public safety, including as a channel for emergency and disaster warnings, without additional costs to consumers.


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In a formal letter submitted to the NBTC, the Consumer Council emphasized the necessity for a comprehensive stakeholder consultation before proceeding with the auction, which encompasses the 850 MHz, 1500 MHz, 1800 MHz, 2100 MHz, 2300 MHz, and 26 GHz frequency bands.

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Thailand’s Consumer Council (TCC) has issued a strong appeal to the National Broadcasting and Telecommunications Commission (NBTC), urging the postponement of the upcoming mobile spectrum auction.

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66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021
66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021

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66.17M 99.41M
Population Mobile Connections
As of 2021 EoY 2021

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19.67M
5G Package Subscriptions

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Market Year Acquirer Target Subs Deal Per/Sub
Denmark 2003 TDC Telmore 460K €53.7M €117
Germany 2003 Carphone Warehouse Hutchison 540K €52M €96
Norway 2004 TeliaSonera Chess/Sense 405K €185M €457
Sweden 2004 TeliaSonera Sense 1.8M €189M €104
Denmark 2004 Sonofon CBB 437K €17.5M €40
UK 2006 NTL Virgin UK 3.3M €1.06bn €318
Germany 2007 Vodafone AG Allmobility 404K €25M €62
Switzerland 2008 Sunrise Tele2 525K €33M €63
France 2009 Virgin Tele2 400K €56M €140

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MVNO/Service price VOICE (THB/minute)* DATA (THB/MB) SMS (THB/SMS) MMS (THB/MMS)
Penguin SIM (Prepaid) 0.9 0.45 2 No service
I-Kool 3G (Prepaid) 0.8 0.24 1.75 No service
Feels (Prepaid) 0.77 0.21 1.8 No service
Redone (Postpaid*) 0.62 0.05 No SMS promotion in main package No service
MVNOs blended 0.77 0.24 1.85 No service
MNOs (AIS, TRUE, NT) blended** 0.6 0.16 0.89 2.33

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MNO MVNO
APPROACH
Mass Marketing Analytics Marketing
TARGET SEGMENT
Any customer
is a good customer
Each customer cluster has
a different addressable value
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Standard
“One-size-fits-all”
Cater to needs that are specific to
each customer, or each segment
VALUE PROPOSITION
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