Leeon Group's SkyX launches new MVNO in Vietnam - Photo: Leeon Group.

Leeon Group Joint Stock Company has officially entered the Vietnamese telecommunication market with the mobile virtual network operator (MVNO) service SkyX.


The company has secured licenses from the Ministry of Information and Communications to provide comprehensive telecommunications services, including fixed terrestrial networks (non-radio frequency) and mobile terrestrial networks.Operating under these licenses, SkyX offers two primary service types:

  • Fixed Terrestrial Services: Providing high-speed broadband connectivity for individuals and businesses.
  • Mobile Virtual Network Operator (MVNO) Services: Utilizing existing mobile infrastructure combined with SkyX's technology to deliver enhanced telecommunications services through a resale model.


According to License No. 59/GP-BTTTT for Providing Telecommunications Services with Network Infrastructure, issued on February 12, 2025, Leeon Group is permitted to establish a fixed terrestrial public telecommunications network that does not use radio frequency bands within 30 centrally administered provinces and cities.

At the same time, companies are also permitted to provide many types of basic telecommunications services, such as voice services, leased lines, data transmission, virtual private networks, internet connections, and leasing of all or part of the telecommunications network.

The emergence of SkyX not only brings more choices to consumers but also contributes to creating a healthy competitive environment in the Vietnamese telecommunications industry.

SkyX aims to enhance service quality by investing in internet-based communication, integrating cloud-based call center platforms with digital security, and offering "One-Stop-Shop" and "Plug-and-Play" solutions for seamless connectivity.Chairman of the Board of Directors and General Director of Leeon Group, Mr. Lê Thanh Tùng emphasized SkyX's commitment in his address at the launch event.

SkyX plans to develop value-added services, including fixed SIP, mobile SIP, voice branding, and data security, to cater to the growing demand for digital applications. These solutions are designed to optimize business operations and provide superior experiences for both individual and corporate customers.SkyX's goal extends beyond providing telecommunications services; it seeks to build a modern technology ecosystem that facilitates digital transformation for businesses and individuals.

"SkyX is committed to continuous innovation and service improvement, providing users with optimal communication solutions. We will invest in cutting-edge technologies, collaborate with leading partners, and develop a comprehensive digital ecosystem to contribute to Vietnam's telecommunications industry."

SkyX's technology platform will integrate artificial intelligence (AI) and big data to optimize service quality and enhance customer experiences. The company will also develop products and services aligned with market trends to meet diverse user needs.The launch marks a clear uptrend in Vietnam's MVNO market, driven by factors such as government support, the growth of the digital economy, and increasing interest from both mobile network operators (MNOs) and large corporations, and this uptrend is occurring in parallel with Vietnam's aim to become a high-income digital economy.

With the launch of SkyX, Vietnam now has 6 MVNOs:

  • Itel (Indochina Telecom)
  • Wintel (Mobicast/Masan Group)
  • myLocal (ASIM Telecom)
  • VNSKY (VNPAY)
  • FPT SIM (FPT Retail)
  • SkyX (Leeon Group)


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In a formal letter submitted to the NBTC, the Consumer Council emphasized the necessity for a comprehensive stakeholder consultation before proceeding with the auction, which encompasses the 850 MHz, 1500 MHz, 1800 MHz, 2100 MHz, 2300 MHz, and 26 GHz frequency bands.

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Thailand’s Consumer Council (TCC) has issued a strong appeal to the National Broadcasting and Telecommunications Commission (NBTC), urging the postponement of the upcoming mobile spectrum auction.

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66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021
66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021

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66.17M 99.41M
Population Mobile Connections
As of 2021 EoY 2021

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19.67M
5G Package Subscriptions

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Market Year Acquirer Target Subs Deal Per/Sub
Denmark 2003 TDC Telmore 460K €53.7M €117
Germany 2003 Carphone Warehouse Hutchison 540K €52M €96
Norway 2004 TeliaSonera Chess/Sense 405K €185M €457
Sweden 2004 TeliaSonera Sense 1.8M €189M €104
Denmark 2004 Sonofon CBB 437K €17.5M €40
UK 2006 NTL Virgin UK 3.3M €1.06bn €318
Germany 2007 Vodafone AG Allmobility 404K €25M €62
Switzerland 2008 Sunrise Tele2 525K €33M €63
France 2009 Virgin Tele2 400K €56M €140

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MVNO/Service price VOICE (THB/minute)* DATA (THB/MB) SMS (THB/SMS) MMS (THB/MMS)
Penguin SIM (Prepaid) 0.9 0.45 2 No service
I-Kool 3G (Prepaid) 0.8 0.24 1.75 No service
Feels (Prepaid) 0.77 0.21 1.8 No service
Redone (Postpaid*) 0.62 0.05 No SMS promotion in main package No service
MVNOs blended 0.77 0.24 1.85 No service
MNOs (AIS, TRUE, NT) blended** 0.6 0.16 0.89 2.33

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MNO MVNO
APPROACH
Mass Marketing Analytics Marketing
TARGET SEGMENT
Any customer
is a good customer
Each customer cluster has
a different addressable value
APPEAL
Standard
“One-size-fits-all”
Cater to needs that are specific to
each customer, or each segment
VALUE PROPOSITION
Broad value proposition
“Build it and they will come”
Value proposition tailored
to each target customer’s needs
COMMUNICATION STYLE
Broadcasting
to the market
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and respond to their ideas

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