Vietnam's Telecom Market Key Statistics End of Year 2023

Written by
Allan T. Rasmussen
Published on
February 25, 2024
Vietnam's Telecom Market Key Statistics End of Year 2023

There are currently four licensed MVNOs in Vietnam but more are expected to join soon

24.17%



3%



70.75%



4.83%



27.88%



1.45%



29.33%



62.26%



8.38%



70.6%


At the end of year 2023, the Ministry of Information and Communications (MIC) had licensed five MVNOs in Vietnam:

Company: Indochina Telecom



Existing Assets: Energy, Real Estate, Retail



Launched: 04/2019



Host MNO: Vinaphone



Company: Mobicast/Masan Group



Existing Assets: FMCG/Supermarket chain



Launched: 04/2019



Host MNO: Vinaphone



Company: ASIM Telecom



Existing Assets: "Super App", OTT, Travel



Launched: 05/2021



Host MNO: MobiFone



Company: VNPAY



Existing Assets: Fintech, Food & Beverage, Travel, Bank App



Launched: 05/2023



Host MNO: MobiFone



Company: FRT



Existing Assets: Retail, ICT, OTT, Education, E-commerce



Soft Launched: 11/2023



Host MNO: MobiFone


According to the Department of Telecommunications under the Ministry of Information and Communications (MIC), the number of active subscribers connected to Vietnam's three (now five) mobile virtual network operators (MVNO), in June 2023 was 2.65 million, accounting for 2.1% of the total number of subscribers in the country.

The numbers represent an increase of 410,000 subscribers (+18.30%) in just two months, since the end of April 2023 release from MIC where the subscribers stood at 2.24 million, accounting for 1.74% of the total market.

On average, about 1.5 million new SIM subscriptions are sold in the market on a monthly basis. Of these, the three traditional operators; Viettel, VNPT, and MobiFone account for about 85% (1.275.000) of the new subscribers with the remaining 15% (225.000) going to Vietnam mobile and the MVNOs.

(Indochina Telecom)



Energy, Real Estate and Retail



Launched: 04/2019



Host MNO: Vinaphone



(Mobicast/Masan Group)



FMCG/Supermarket chain



Launched: 04/2019



Host MNO: Vinaphone



(ASIM Telecom)



"Super App", OTT TV, Travel



Launched: 05/2021



Host MNO: MobiFone



(VNPAY)



Fintech, F&B, Travel, Bank App



Launched: 05/2023



Host MNO: MobiFone


The majority of the 2.65 million subscribers back in June were with the MVNO Itel, which was the first MVNO to launch in Vietnam in 2019, while the MVNO Wintel (formerly Reddi) announced 122,500 subscriptions in 1Q23.

The rest was with the MVNO myLocal (ASIM Telecom), as the MVNO VNSKY was launched on May 23, 2023, and thus not part of the June reporting.

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In a formal letter submitted to the NBTC, the Consumer Council emphasized the necessity for a comprehensive stakeholder consultation before proceeding with the auction, which encompasses the 850 MHz, 1500 MHz, 1800 MHz, 2100 MHz, 2300 MHz, and 26 GHz frequency bands.

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Thailand’s Consumer Council (TCC) has issued a strong appeal to the National Broadcasting and Telecommunications Commission (NBTC), urging the postponement of the upcoming mobile spectrum auction.

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66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021
66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021

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66.17M 99.41M
Population Mobile Connections
As of 2021 EoY 2021

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19.67M
5G Package Subscriptions

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Market Year Acquirer Target Subs Deal Per/Sub
Denmark 2003 TDC Telmore 460K €53.7M €117
Germany 2003 Carphone Warehouse Hutchison 540K €52M €96
Norway 2004 TeliaSonera Chess/Sense 405K €185M €457
Sweden 2004 TeliaSonera Sense 1.8M €189M €104
Denmark 2004 Sonofon CBB 437K €17.5M €40
UK 2006 NTL Virgin UK 3.3M €1.06bn €318
Germany 2007 Vodafone AG Allmobility 404K €25M €62
Switzerland 2008 Sunrise Tele2 525K €33M €63
France 2009 Virgin Tele2 400K €56M €140

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MVNO/Service price VOICE (THB/minute)* DATA (THB/MB) SMS (THB/SMS) MMS (THB/MMS)
Penguin SIM (Prepaid) 0.9 0.45 2 No service
I-Kool 3G (Prepaid) 0.8 0.24 1.75 No service
Feels (Prepaid) 0.77 0.21 1.8 No service
Redone (Postpaid*) 0.62 0.05 No SMS promotion in main package No service
MVNOs blended 0.77 0.24 1.85 No service
MNOs (AIS, TRUE, NT) blended** 0.6 0.16 0.89 2.33

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MNO MVNO
APPROACH
Mass Marketing Analytics Marketing
TARGET SEGMENT
Any customer
is a good customer
Each customer cluster has
a different addressable value
APPEAL
Standard
“One-size-fits-all”
Cater to needs that are specific to
each customer, or each segment
VALUE PROPOSITION
Broad value proposition
“Build it and they will come”
Value proposition tailored
to each target customer’s needs
COMMUNICATION STYLE
Broadcasting
to the market
Listening to customers
and respond to their ideas

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