At the end of 2022 there were 1986 active MVNOs globally

Written by
Allan T. Rasmussen
Published on
February 17, 2023
At the end of 2022 there were 1986 active mobile virtual network operators (MVNO) globally

There were 1986 active MVNOs at the end of 2022 and at least 300 more planning to launch services soon.

According to GSMA Intelligence, at the end of year 2022 there were 1986 active mobile virtual network operators (MVNO) globally and at least 300 more planning to launch services soon.


With 1986 MVNOs, the amount of MVNOs is more than double the number of traditional operators globally.

Europe continues to lead in terms of most MVNO’s in operation with 1012, representing half of the total global MVNO market. It is followed by Americas with 379 MVNOs (19%) and Asia with 322 (16.2%), International with 131, Oceania had 84, Africa 54 and Middle East 5.The global MVNO market was valued at USD 65 billion and is forecasted to reach USD 125 billion by 2027, following a 9% compound annual growth rate (CAGR).

The Asia pacific MVNO market was valued at USD 29.33 billion in 2021 and it is expected to reach a value of USD 46.42 billion by 2027, registering 7.93% CAGR.

The number of MVNOs has grown at an amazing pace, since the first four MVNO pioneers: Virgin Mobile (UK), Club Blah Blah (Denmark), Tele2 A/S (Denmark) and Telmore (Denmark) - launched in November 1999 and October 2000.

In 2018, there were 1,300 active MVNOs operating in 80 countries, representing more than 220 million mobile connections - or approximately 2.46% of the total 8.9 billion mobile connections in the world.

  • From 4 MVNOs in 2000 to 343 MVNOs in 2010 = 8475%
  • From 343 MVNOs in 2010 to 992 MVNOs in 2014 = 189%
  • From 992 MVNOs in 2014 to 1300 MVNOs in 2018 = 31%
  • From 1300 MVNOs in 2018 to 1986 MVNOs in 2022 = 53%


“The favorable regulatory environment for MVNOs in a number of European countries combined with the nature of MVNOs to cater to niche segments, mostly explains the established MVNO market in Europe. The rising digitization of industries is also unlocking new opportunities for MVNOs in the B2B space that can be catered by MVNOs with solutions like private networks” says Shweta Bansal, Research Analyst at GSMA Intelligence.https://www.youtube.com/watch?v=Ufp2HZFq1yE

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In a formal letter submitted to the NBTC, the Consumer Council emphasized the necessity for a comprehensive stakeholder consultation before proceeding with the auction, which encompasses the 850 MHz, 1500 MHz, 1800 MHz, 2100 MHz, 2300 MHz, and 26 GHz frequency bands.

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Thailand’s Consumer Council (TCC) has issued a strong appeal to the National Broadcasting and Telecommunications Commission (NBTC), urging the postponement of the upcoming mobile spectrum auction.

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66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021
66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021

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66.17M 99.41M
Population Mobile Connections
As of 2021 EoY 2021

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19.67M
5G Package Subscriptions

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Market Year Acquirer Target Subs Deal Per/Sub
Denmark 2003 TDC Telmore 460K €53.7M €117
Germany 2003 Carphone Warehouse Hutchison 540K €52M €96
Norway 2004 TeliaSonera Chess/Sense 405K €185M €457
Sweden 2004 TeliaSonera Sense 1.8M €189M €104
Denmark 2004 Sonofon CBB 437K €17.5M €40
UK 2006 NTL Virgin UK 3.3M €1.06bn €318
Germany 2007 Vodafone AG Allmobility 404K €25M €62
Switzerland 2008 Sunrise Tele2 525K €33M €63
France 2009 Virgin Tele2 400K €56M €140

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MVNO/Service price VOICE (THB/minute)* DATA (THB/MB) SMS (THB/SMS) MMS (THB/MMS)
Penguin SIM (Prepaid) 0.9 0.45 2 No service
I-Kool 3G (Prepaid) 0.8 0.24 1.75 No service
Feels (Prepaid) 0.77 0.21 1.8 No service
Redone (Postpaid*) 0.62 0.05 No SMS promotion in main package No service
MVNOs blended 0.77 0.24 1.85 No service
MNOs (AIS, TRUE, NT) blended** 0.6 0.16 0.89 2.33

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MNO MVNO
APPROACH
Mass Marketing Analytics Marketing
TARGET SEGMENT
Any customer
is a good customer
Each customer cluster has
a different addressable value
APPEAL
Standard
“One-size-fits-all”
Cater to needs that are specific to
each customer, or each segment
VALUE PROPOSITION
Broad value proposition
“Build it and they will come”
Value proposition tailored
to each target customer’s needs
COMMUNICATION STYLE
Broadcasting
to the market
Listening to customers
and respond to their ideas

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