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Digital TV is gaining traction in Thailand

Written by
Allan T. Rasmussen
Published on
August 9, 2014
Digital TV is gaining traction in Thailand
DVB-T2
DigitalTV

Digital TV is gaining traction in Thailand

A couple of months with digital TV broadcasting in Thailand have seen 15 million people watching digital channels, translating into a 13% share of potential viewers. Furthermore, the viewers are also spending more time watching TV, up from 4.27 hours to 5.18 hours a day according to Nielsen Thailand.


Two new broadcasters are emerging as winners among the 24 digital TV stations. According to the Media Agency Association Thailand, RS Channel 8 was ranked 1st in July with an audience share of 4.5 million viewers (30%) followed by Workpoint Creative TV who managed to obtain 3.3 million viewers. Splitting 3rd place was Nation TV and Thairath HD with 1,350,000 viewers each.

Viewership could increase, once the final value and distribution of the troubled digital TV subsidy coupons kicks in over next few months.

The mass audience are however still true to the major operators, Channel 3 and Channel 7, which run their popular soap operas in prime time, from 20.30 to 22.30.

Digital TV station / Viewers as of July 2014


  1. Channel 8: 4,500,000
  2. Workpoint TV: 3,300,000
  3. Nation TV: 1,350,000
  4. Thairath HD: 1,350,000
  5. New) TV: 1,050,000
  6. TNN24: 900,000
  7. Springnews: 600,000
  8. Mono29: 600,000
  9. One HD: 600,000
  10. Thai TV: 300,000
  11. Loca: 150,000
  12. PPTV HD: 150,000
  13. Voice TV: 150,000


Total: 15 million viewers ~ 13% market share

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In a formal letter submitted to the NBTC, the Consumer Council emphasized the necessity for a comprehensive stakeholder consultation before proceeding with the auction, which encompasses the 850 MHz, 1500 MHz, 1800 MHz, 2100 MHz, 2300 MHz, and 26 GHz frequency bands.

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Thailand’s Consumer Council (TCC) has issued a strong appeal to the National Broadcasting and Telecommunications Commission (NBTC), urging the postponement of the upcoming mobile spectrum auction.

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66.17M 99.41M 150% 72%
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66.17M 99.41M 150% 72%
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Market Year Acquirer Target Subs Deal Per/Sub
Denmark 2003 TDC Telmore 460K €53.7M €117
Germany 2003 Carphone Warehouse Hutchison 540K €52M €96
Norway 2004 TeliaSonera Chess/Sense 405K €185M €457
Sweden 2004 TeliaSonera Sense 1.8M €189M €104
Denmark 2004 Sonofon CBB 437K €17.5M €40
UK 2006 NTL Virgin UK 3.3M €1.06bn €318
Germany 2007 Vodafone AG Allmobility 404K €25M €62
Switzerland 2008 Sunrise Tele2 525K €33M €63
France 2009 Virgin Tele2 400K €56M €140

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Penguin SIM (Prepaid) 0.9 0.45 2 No service
I-Kool 3G (Prepaid) 0.8 0.24 1.75 No service
Feels (Prepaid) 0.77 0.21 1.8 No service
Redone (Postpaid*) 0.62 0.05 No SMS promotion in main package No service
MVNOs blended 0.77 0.24 1.85 No service
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