IEC looking to sell its MVNO IEC3G

Written by
Allan T. Rasmussen
Published on
September 2, 2013
IEC looking to sell its Thai MVNO IEC3G.


IEC is looking to sell its Thai MVNO IEC3G.



International Engineering Company PCL (IEC) is looking to offload its MVNO business, and is inviting interested parties to bid for the company’s Mobile Network Operator, IEC3G.


In a bid to strengthening their portfolio, IEC is looking to invite interested parties to acquire IEC’s Mobile Virtual Network Operator (MVNO) “IEC3G”, including the license and the current subscribers. Optional offers could include database, servers, call-center and billing-system.

IEC3G is a MVNO running under IEC Technology Co., Ltd. (IECT), a subsidiary of IEC. The MVNO has been granted a Type 1 Telecom License (without own network), by the NBTC and operates on TOT3G 2100 MHz – the network of TOT Public Company Limited.

In 2010 the company was approved by the National Telecommunications Commission (NTC) to conduct Non Facilities Based MVNO -Thin MVNO, and IEC3G was one of the initial first five MVNO’s to be granted a MVNO license in Thailand.

The initial goal for the MVNO was 300,000 3G subscribers during the first six months of operation. The company reportedly spent THB 50 million (U$1,560,000) on service development.

In 2010 the company informed that, due to only 548 Base-station and thus low network coverage in Bangkok and vicinities including low signal quality in buildings, IEC3G was unable to achieve its marketing objectives. Despite, they did however manage to collect over 30,000 subscribers in 2010.

At the end of 2012 the company informed that IEC3G would be unsuccessful to achieve as planned due to the circumstance of limited area coverage as TOT3G continued to struggle expanding its nationwide coverage and put off indoor blind spots, resulting in approximate 8,000 active subscriber for IEC3G.

As of September 2013 the MVNO has 7500+ active subscribers.IEC's invitation to invest in its 3G MVNO (PDF)

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In a formal letter submitted to the NBTC, the Consumer Council emphasized the necessity for a comprehensive stakeholder consultation before proceeding with the auction, which encompasses the 850 MHz, 1500 MHz, 1800 MHz, 2100 MHz, 2300 MHz, and 26 GHz frequency bands.

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Thailand’s Consumer Council (TCC) has issued a strong appeal to the National Broadcasting and Telecommunications Commission (NBTC), urging the postponement of the upcoming mobile spectrum auction.

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66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021
66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021

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66.17M 99.41M
Population Mobile Connections
As of 2021 EoY 2021

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19.67M
5G Package Subscriptions

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Market Year Acquirer Target Subs Deal Per/Sub
Denmark 2003 TDC Telmore 460K €53.7M €117
Germany 2003 Carphone Warehouse Hutchison 540K €52M €96
Norway 2004 TeliaSonera Chess/Sense 405K €185M €457
Sweden 2004 TeliaSonera Sense 1.8M €189M €104
Denmark 2004 Sonofon CBB 437K €17.5M €40
UK 2006 NTL Virgin UK 3.3M €1.06bn €318
Germany 2007 Vodafone AG Allmobility 404K €25M €62
Switzerland 2008 Sunrise Tele2 525K €33M €63
France 2009 Virgin Tele2 400K €56M €140

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MVNO/Service price VOICE (THB/minute)* DATA (THB/MB) SMS (THB/SMS) MMS (THB/MMS)
Penguin SIM (Prepaid) 0.9 0.45 2 No service
I-Kool 3G (Prepaid) 0.8 0.24 1.75 No service
Feels (Prepaid) 0.77 0.21 1.8 No service
Redone (Postpaid*) 0.62 0.05 No SMS promotion in main package No service
MVNOs blended 0.77 0.24 1.85 No service
MNOs (AIS, TRUE, NT) blended** 0.6 0.16 0.89 2.33

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MNO MVNO
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Mass Marketing Analytics Marketing
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Any customer
is a good customer
Each customer cluster has
a different addressable value
APPEAL
Standard
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Cater to needs that are specific to
each customer, or each segment
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