Mobile operators and MVNO subscriber status in Thailand H1 2020

Written by
Allan T. Rasmussen
Published on
September 2, 2020
Mobile operators and MVNO subscriber status in Thailand H1 2020
Mobile operators and MVNO subscriber status in Thailand H1 2020

Status on mobile subscribers in Thailand H1 2020

H1 2020 Status on mobile subscribers in Thailand from the three private operators, AIS, DTAC, TRUE as well as the state enterprise telecom operators TOT, CAT Telecom and the three MVNOs in the market.
AIS

In 2Q20, AIS total mobile subscribers was 41,019,800, decreasing -0.3% QoQ and -1.1% YoY. The prepaid segment saw a decline of -531,900 to end on a total of 31,483,400. In the postpaid segment, AIS gained 395,600 net additions, to end on a total of 9,536,400 postpaid subscribers.

DTAC

At the end of Q2 2020, DTAC’s total active subscriber base fell to 18.8 million, a decline of 835,000 from the end of Q1. Prepaid subscriber dropped with 757K to 12.7M, while postpaid dropped by 78K to 6.1M.

TrueMove H

Thailand’s mobile operator and quasi MVNO (Hybrid) TrueMove H, ended Q2 with a total subscriber base of 30.16 million, of which 9.01M were postpaid and 21.15M were prepaid.

Mobile subscribers Thailand H1 2020
CAT Telecom

As of June 2020, the state enterprise operator CAT Telecom and its MY CAT mobile service – had a total of 2,882,829 active SIMs (Prepaid 2,739,700 and Postpaid 143,129), down by 68.290 SIMs from end of 2019 (2,951,119)

CAT-Telecom-mobile-subscribers-June-2020
TOT

TOT was the only one, among the state enterprise operators and MVNOs who saw growth. It had a total of 409,863 active SIMs (Prepaid 318,384 and Postpaid 91,479) in June 2020, an increase of 108.426‬ SIMs compared to the 301,437 it had at the end of 2019. Especially TOT’s “Covid-19 work from home” offer of THB 66,- for full speed unlimited 4G data – was a hit.

TOT-mobile-subscribers-June-2020
MVNO Penguin

The MVNO Penguin SIM by the company Whitespace, ended the first half of 2020 on 33,066 active SIMs, down by 2.974 from the 36,040 it had at the end of 2019. Although the numbers remain steady, hovering around 33,000 it is far from the 603,199 active SIMs it had in 2018.

MVNO-Penguin-subscribers-June-2020
MVNO iKool

Loxley’s MVNO iKool3G remained steady in the low end – but took a dive in the month of June, to end on 2,258 active SIMs.

MVNO-iKool3G-subscribers-June-2020
MVNO Feels

Newcomer MVNO Feels, who launched its service in early 2019 and so far peaked in July 2019 with 54,028 active SIMs – took a hit in the first months of 2020 going from 44,548 active SIMs in January to 35,015 in February. The second hit was in May/June 2020 when it went from 33,610 active SIMs in April to 19,134 in May and ended June on just 8,277 active SIMs.

MVNO-Feels-subscribers-June-2020

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In a formal letter submitted to the NBTC, the Consumer Council emphasized the necessity for a comprehensive stakeholder consultation before proceeding with the auction, which encompasses the 850 MHz, 1500 MHz, 1800 MHz, 2100 MHz, 2300 MHz, and 26 GHz frequency bands.

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Thailand’s Consumer Council (TCC) has issued a strong appeal to the National Broadcasting and Telecommunications Commission (NBTC), urging the postponement of the upcoming mobile spectrum auction.

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66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021
66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021

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66.17M 99.41M
Population Mobile Connections
As of 2021 EoY 2021

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19.67M
5G Package Subscriptions

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Market Year Acquirer Target Subs Deal Per/Sub
Denmark 2003 TDC Telmore 460K €53.7M €117
Germany 2003 Carphone Warehouse Hutchison 540K €52M €96
Norway 2004 TeliaSonera Chess/Sense 405K €185M €457
Sweden 2004 TeliaSonera Sense 1.8M €189M €104
Denmark 2004 Sonofon CBB 437K €17.5M €40
UK 2006 NTL Virgin UK 3.3M €1.06bn €318
Germany 2007 Vodafone AG Allmobility 404K €25M €62
Switzerland 2008 Sunrise Tele2 525K €33M €63
France 2009 Virgin Tele2 400K €56M €140

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MVNO/Service price VOICE (THB/minute)* DATA (THB/MB) SMS (THB/SMS) MMS (THB/MMS)
Penguin SIM (Prepaid) 0.9 0.45 2 No service
I-Kool 3G (Prepaid) 0.8 0.24 1.75 No service
Feels (Prepaid) 0.77 0.21 1.8 No service
Redone (Postpaid*) 0.62 0.05 No SMS promotion in main package No service
MVNOs blended 0.77 0.24 1.85 No service
MNOs (AIS, TRUE, NT) blended** 0.6 0.16 0.89 2.33

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Any customer
is a good customer
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Standard
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Cater to needs that are specific to
each customer, or each segment
VALUE PROPOSITION
Broad value proposition
“Build it and they will come”
Value proposition tailored
to each target customer’s needs
COMMUNICATION STYLE
Broadcasting
to the market
Listening to customers
and respond to their ideas

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