2
min read

Mobile penetration in Myanmar expected to reach 80 percent end of 2015

Written by
Allan T. Rasmussen
Published on
February 10, 2014
Mobile-Penetration-in-Myanmar

Pagoda and Telecom tower in Yangon, Myanmar | Image: Artem Frolov

The number of mobile phone users in Myanmar is expected to reach 80 percent of the country’s population during the fiscal year 2015-16, according to the Ministry of Telecommunications and Information Technology.


Myanmar’s mobile phone penetration reached 10 percent of the population in 2012-13 while 2013/2014 saw a penetration of 27 percent. The penetration for 2014/2015 is expected to reach 50 percent and continue its growth to 80 percent 2015/2016, according to data from the Ministry of Telecommunications and Information Technology.

“We are working to boost our telecoms service in the country. The government is working together with local and foreign companies to meet that goal in the year 2015-16, which is the last year of the project,” a ministry official told Eleven Myanmar.

Myanmar Post and Telecommunications (MPT) said it sold four million handsets in 2013/2014 and expected it would sell 14 million mobile phones by the year 2015-16.

Myanmar Posts and Telecommunications (MPT), under the Ministry of Communications and Information technology, was for a long time the sole operator of communications services in Myanmar. Now, the ministry has awarded license agreements with two foreign telecom companies, Telenor and Ooredoo allowing those services to be run by both local and foreign telecom companies.

Ooredoo will launch service on 4G LTE, moreover, the company has plans to manufacture and sell mobile handsets in Myanmar. Telenor will provide 2G and 3G networks and use HSPA and LTE technologies to install mobile networks. The two companies have temporarily assigned call charges of K 25 (U$ 0.025) per minute and will sell SIM cards at K1,500 (U$ 1.52) each.

The Ministry of Communications and Information Technology is also planning to give out a license to Yatanarpon Public Company to run communication services across the nation.

Table of contents

Heading 2
Share with your network
Link Coppied to Clipboard

Learn More about Yozzo Consulting

Learn More

Article Library:

→ Tutorial: How to create a new Article

All Headlines

Headline 2

Headline 3

Headline 4

Headline 5

[cols]

Content for first column

---COLUMN---

Content for second column /|

---COLUMN---

Content for third column

[/cols]

Normal Text

In a formal letter submitted to the NBTC, the Consumer Council emphasized the necessity for a comprehensive stakeholder consultation before proceeding with the auction, which encompasses the 850 MHz, 1500 MHz, 1800 MHz, 2100 MHz, 2300 MHz, and 26 GHz frequency bands.

  • Bullet Points
  • Unordered
  1. Numbered List
  2. Ordered

Quote Block

Thailand’s Consumer Council (TCC) has issued a strong appeal to the National Broadcasting and Telecommunications Commission (NBTC), urging the postponement of the upcoming mobile spectrum auction.

Divider

[Divider]

4 Columns

66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021
66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021

2 Columns

66.17M 99.41M
Population Mobile Connections
As of 2021 EoY 2021

1 Column (Big Number)

19.67M
5G Package Subscriptions

Line + Bar-Chart

→ Tutorial

Pie + Doughnut

→ Tutorial

MPC

→ Tutorial

Chart Examples

Table Variant 1

→ Tutorial

Market Year Acquirer Target Subs Deal Per/Sub
Denmark 2003 TDC Telmore 460K €53.7M €117
Germany 2003 Carphone Warehouse Hutchison 540K €52M €96
Norway 2004 TeliaSonera Chess/Sense 405K €185M €457
Sweden 2004 TeliaSonera Sense 1.8M €189M €104
Denmark 2004 Sonofon CBB 437K €17.5M €40
UK 2006 NTL Virgin UK 3.3M €1.06bn €318
Germany 2007 Vodafone AG Allmobility 404K €25M €62
Switzerland 2008 Sunrise Tele2 525K €33M €63
France 2009 Virgin Tele2 400K €56M €140

Table Variant 2

→ Tutorial

MVNO/Service price VOICE (THB/minute)* DATA (THB/MB) SMS (THB/SMS) MMS (THB/MMS)
Penguin SIM (Prepaid) 0.9 0.45 2 No service
I-Kool 3G (Prepaid) 0.8 0.24 1.75 No service
Feels (Prepaid) 0.77 0.21 1.8 No service
Redone (Postpaid*) 0.62 0.05 No SMS promotion in main package No service
MVNOs blended 0.77 0.24 1.85 No service
MNOs (AIS, TRUE, NT) blended** 0.6 0.16 0.89 2.33

Table Variant 3

→ Tutorial

MNO MVNO
APPROACH
Mass Marketing Analytics Marketing
TARGET SEGMENT
Any customer
is a good customer
Each customer cluster has
a different addressable value
APPEAL
Standard
“One-size-fits-all”
Cater to needs that are specific to
each customer, or each segment
VALUE PROPOSITION
Broad value proposition
“Build it and they will come”
Value proposition tailored
to each target customer’s needs
COMMUNICATION STYLE
Broadcasting
to the market
Listening to customers
and respond to their ideas

Image Variants

With a caption

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor ancididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.