New Notification on MVNO in Thailand as of July 2020
Following a round of public hearings in mid 2019. The National Broadcasting and Telecommunications Commission (NBTC) has revised the Notification on Mobile Virtual Network Operators (MVNO) in Thailand.
In the announcement from the National Broadcasting and Telecommunications Commission (NBTC), it states that the revision was added to the Government Gazette: Book Number: 137, Section: 172 on July 20, 2020.
This Notification came into force from the day following the date of its publication in the Government Gazette, which is dated back in July 20, 2020 and shall annul the Mobile Virtual Network Mobile Phone Service Notification B.E. 2556 (2013).
The notification is available as PDF (in Thai language) here
In a formal letter submitted to the NBTC, the Consumer Council emphasized the necessity for a comprehensive stakeholder consultation before proceeding with the auction, which encompasses the 850 MHz, 1500 MHz, 1800 MHz, 2100 MHz, 2300 MHz, and 26 GHz frequency bands.
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Thailand’s Consumer Council (TCC) has issued a strong appeal to the National Broadcasting and Telecommunications Commission (NBTC), urging the postponement of the upcoming mobile spectrum auction.
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4 Columns
66.17M
99.41M
150%
72%
Population
Mobile Connections
Mobile Penetration
Prepaid Market Share
As of 2021
EoY 2021
EoY 2021
EoY 2021
66.17M
99.41M
150%
72%
Population
Mobile Connections
Mobile Penetration
Prepaid Market Share
As of 2021
EoY 2021
EoY 2021
EoY 2021
2 Columns
66.17M
99.41M
Population
Mobile Connections
As of 2021
EoY 2021
1 Column (Big Number)
19.67M
5G Package Subscriptions
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MPC
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Table Variant 1
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Market
Year
Acquirer
Target
Subs
Deal
Per/Sub
Denmark
2003
TDC
Telmore
460K
€53.7M
€117
Germany
2003
Carphone Warehouse
Hutchison
540K
€52M
€96
Norway
2004
TeliaSonera
Chess/Sense
405K
€185M
€457
Sweden
2004
TeliaSonera
Sense
1.8M
€189M
€104
Denmark
2004
Sonofon
CBB
437K
€17.5M
€40
UK
2006
NTL
Virgin UK
3.3M
€1.06bn
€318
Germany
2007
Vodafone AG
Allmobility
404K
€25M
€62
Switzerland
2008
Sunrise
Tele2
525K
€33M
€63
France
2009
Virgin
Tele2
400K
€56M
€140
Table Variant 2
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MVNO/Service price
VOICE (THB/minute)*
DATA (THB/MB)
SMS (THB/SMS)
MMS (THB/MMS)
Penguin SIM (Prepaid)
0.9
0.45
2
No service
I-Kool 3G (Prepaid)
0.8
0.24
1.75
No service
Feels (Prepaid)
0.77
0.21
1.8
No service
Redone (Postpaid*)
0.62
0.05
No SMS promotion in main package
No service
MVNOs blended
0.77
0.24
1.85
No service
MNOs (AIS, TRUE, NT) blended**
0.6
0.16
0.89
2.33
Table Variant 3
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MNO
MVNO
APPROACH
Mass Marketing
Analytics Marketing
TARGET SEGMENT
Any customer is a good customer
Each customer cluster has a different addressable value
APPEAL
Standard “One-size-fits-all”
Cater to needs that are specific to each customer, or each segment
VALUE PROPOSITION
Broad value proposition “Build it and they will come”
Value proposition tailored to each target customer’s needs
COMMUNICATION STYLE
Broadcasting to the market
Listening to customers and respond to their ideas
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