redONE has launched its MVNO service in Thailand

Written by
Allan T. Rasmussen
Published on
May 19, 2021
MVNO redONE launched in Thailand

redONE has launched its MVNO service in Thailand on TOT’s network

Red One Network (Thailand) Co., Ltd., has launched its Mobile Virtual Network Operator (MVNO) brand redONE in Thailand with calls and data packages starting from THB 99,- ($3.15).


The Malaysian mother company launched its first MVNO in Malaysia in 2012 and claims about 1.2 million subscribers in Malaysia. In 2019, it launched in Singapore as well, and strives to become the largest MVNO service provider in 10 ASEAN countries by 2022.

Suwit Mangonsilanon, Chief Technology Officer of Red One Network (Thailand) Co., Ltd., said “We have explored the market and the growth rate of mobile phone users in Thailand. It has continued to grow to 93.3 million connections, making us confident that we will invest more than THB 1 billion ($31.8 million) to improve our service in Thailand.

Tay Pei Seng, Chief Executive Officer of Red One Network (Thailand) Co., Ltd., said “Red One plans to target people living in the provinces, including those coming to the city for work, using location-based marketing mainly to bring user traffic directly to our partner stores in each area.

The MVNO is using the 2100MHz and 2300MHz network of the state-enterprise operator TOT (National Telecom)

Red One Network (Thailand) Company Limited registered its Thai setup in 2019 with THB 1 million in paid up capital. The MVNO license 1/62/031 is registered as a Medium MVNO license on 21 October 2019.

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In a formal letter submitted to the NBTC, the Consumer Council emphasized the necessity for a comprehensive stakeholder consultation before proceeding with the auction, which encompasses the 850 MHz, 1500 MHz, 1800 MHz, 2100 MHz, 2300 MHz, and 26 GHz frequency bands.

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Thailand’s Consumer Council (TCC) has issued a strong appeal to the National Broadcasting and Telecommunications Commission (NBTC), urging the postponement of the upcoming mobile spectrum auction.

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66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021
66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021

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66.17M 99.41M
Population Mobile Connections
As of 2021 EoY 2021

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19.67M
5G Package Subscriptions

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Market Year Acquirer Target Subs Deal Per/Sub
Denmark 2003 TDC Telmore 460K €53.7M €117
Germany 2003 Carphone Warehouse Hutchison 540K €52M €96
Norway 2004 TeliaSonera Chess/Sense 405K €185M €457
Sweden 2004 TeliaSonera Sense 1.8M €189M €104
Denmark 2004 Sonofon CBB 437K €17.5M €40
UK 2006 NTL Virgin UK 3.3M €1.06bn €318
Germany 2007 Vodafone AG Allmobility 404K €25M €62
Switzerland 2008 Sunrise Tele2 525K €33M €63
France 2009 Virgin Tele2 400K €56M €140

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MVNO/Service price VOICE (THB/minute)* DATA (THB/MB) SMS (THB/SMS) MMS (THB/MMS)
Penguin SIM (Prepaid) 0.9 0.45 2 No service
I-Kool 3G (Prepaid) 0.8 0.24 1.75 No service
Feels (Prepaid) 0.77 0.21 1.8 No service
Redone (Postpaid*) 0.62 0.05 No SMS promotion in main package No service
MVNOs blended 0.77 0.24 1.85 No service
MNOs (AIS, TRUE, NT) blended** 0.6 0.16 0.89 2.33

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MNO MVNO
APPROACH
Mass Marketing Analytics Marketing
TARGET SEGMENT
Any customer
is a good customer
Each customer cluster has
a different addressable value
APPEAL
Standard
“One-size-fits-all”
Cater to needs that are specific to
each customer, or each segment
VALUE PROPOSITION
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“Build it and they will come”
Value proposition tailored
to each target customer’s needs
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