Thailand’s MVNO Market 2016 - Regulations, Licenses, MVNO Club

Written by
Allan T. Rasmussen
Published on
January 3, 2017
Thailand’s MVNO Market 2016 Regulations
2016 started off with 39 MVNO licenses issued, and ended with 43. It was yet another year with zero MVNOs launched on AIS, DTAC and True, and still no updates from the regulator on promoting or supporting MVNOs.

The National Broadcasting and Telecommunications Commission (NBTC)’s Inspection and Evaluation Commission, also known as the “Superboard”, concluded in April that the regulator NBTC had failed in fostering more competition by promoting newcomers to the mobile industry.

The Superboard found that the NBTC should issue regulations for mobile virtual network operators to support more of them in the industry, which would benefit consumers.

Here is a picture of what happened after that:

NBTC has done nothing to regulate or promote MVNO
ZERO MVNO’S ON AIS, DTAC AND TRUE

Prior to Thailand’s 2100 MHz 3G auction in 2012, the National Broadcasting and Telecommunications Commission (NBTC) released a notification regarding Criteria and Procedure for the Spectrum.

The notification contains a paragraph regarding network capacity and obligations for Mobile Virtual Network Operators (MVNO’s) in Thailand.

16.5 Mobile Virtual Network Operator (MVNO)

16.5.1 The Licensee shall provide telecommunications network service with the minimum capacity of 10 percent of its networks to the MVNO who is not the Connected Person in the Shareholding Structure with any licensee when receiving such service request

As with the 2100MHz spectrum, the NBTC has also added a MVNO clause in the terms and condition for the 900MHz and 1800MHz licenses in 2015 and 2016

Clause 18 Service of Mobile Virtual Network Operator (MVNO)

(1) The Licensee shall comply with the Commission’s Notification Regarding Mobile Virtual Network Operator Service B.E. 2556 (2013).

(2) The Licensee shall provide telecommunications network service at least 10 percent of its network’s capacity to MVNO(s) that is/are not the connected person(s) with any licensee under this Notification, upon receiving such service request.

All 900/1800/2100MHz licenses carry the same clause and terms regarding MVNOs, that the license holder must provide telecommunications network service of at least 10% of its network’s capacity to MVNOs.

Zero MVNOs have been able to launch on AIS, DTAC or True, since 2012 – despite the license terms saying the operators of 900, 1800 and 2100MHz have to provide at least 10 % capacity to MVNOs.

  • AIS alone has 3 x 10% unused MVNO capacity across 3 spectra (900 MHz, 1800 MHz, and 2100 MHz)
  • True also has 3 x 10% unused MVNO capacity across 2 spectra (900 MHz, 1800 MHz and 2100 MHz).
  • DTAC has 1 x 10% unused MVNO capacity (2100 MHz)

Five years with zero MVNOs launched on AIS, DTAC and True, represents a failure in normal market forces, which warrants intervention from the regulator.

Here is a picture of what NBTC did in 2016 to solve the issue:

NBTC has done nothing to push for MVNO access

However, the regulator had no issue when the operators filed for a MVNO license, in order to become a MVNO themselves on TOT or CAT Telecom.

PROMOTE AND SUPPORT MVNO BUSINESS

In October 2015 Korkij Danchaivichit, deputy secretary-general of the NBTC said the NBTC was trying to promote the MVNO business, and it had hired the UK-based company InterConnect Communications to study ways to support MVNO.

2016 came and went, and here is a picture of the results – one year and 3 months later:

NBTC has done nothing to promote MVNO in Thailand
43 MVNO LICENSES

Despite a whole lot of nothing, there was one department at NBTC – or perhaps “boutique” is a more suitable name – who managed to keep selling MVNO license despite it all, ending 2016 with a total of 43 MVNO licenses issued in Thailand since 2009 …nine have launched.

Let’s take a moment to remember the trees who lost their life to provide paper for those licenses!

THAILAND MVNO CLUB

February 25, 2016 was the date, which saw CAT Telecom’s four MVNOs form their own MVNO Club. The four MVNOs are: i-mobile Plus and Open SIM of Samart Corp, MyWorld3G of Data CDMA, 168, and Penguin of the company WhiteSpace.

Watchai Vilailuck, president of Samart Corporation (i-mobile) is the club’s chairman and Chaiyod Chirabowornkul, CEO of WhiteSpace (Penguin) is the secretary of the Thailand MVNO Club.

In May 2016 the MVNO Club asked the NBTC to revise and relax some rules to increase the number of MVNOs and make it easier for them to run their business.

The club asked that the NBTC assign 1 million numbers to MVNOs on their first request and exempt them from the 70% rule.

Until recently, when an MVNO applied for mobile-phone numbers for the first time, it was allocated a maximum 200,000 numbers by the NBTC. It could apply for additional numbers only after at least 70% of the original allocation was sold out.

The club also wants the NBTC to lower the network interconnection charge for MVNOs, as well as having NBTC set up a special team to help MVNOs understand the regulations and listen to their problems.

NBTC deputy secretary-general Korkij Danchaivichit said the commission recently increased the initial allocation of phone numbers to MVNOs to 500,000 from 200,000.

In reply to lowering the network interconnection charges Korkij said the NBTC had considered lowering the annual license fee for all telecom license holders across the board.

Currently license holders are subject to an annual fee of gross revenue:

  • Those with annual revenue of up to THB 100 million are subject to an annual fee of 0.25%
  • Those with annual revenue of THB 100 million to 500 million are subject to an annual fee of 0.50%
  • Those with annual revenue of THB 500 million to 1 billion are subject to an annual fee of 1.00%
  • Those with annual revenue of THB 1 billion and up are subject to an annual fee of 1.50%

The interconnection fee was expected to be reduced to less than THB 0.20 a minute in 2017 from the THB 0.34 in 2016.

MVNO REGULATIONS FOR 2017

For 2017 we expect the regulator NBTC to step up to the plate and deliver on MVNO. Given that Thailand it entering “Thailand 4.0” the country needs MVNOs to:

  • Stimulate competition,
  • Efficient utilization of network resources,
  • Introduce new or better services aligned to lifestyle propositions currently unserved/underserved,
  • Promote investment opportunities for local and international businesses in the telecom market.

MVNOs are intended to support innovation, bridge digital divide, and contribute to the growth in the ICT sector to ensure the achievement of the broader industry and national economic objectives.

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In a formal letter submitted to the NBTC, the Consumer Council emphasized the necessity for a comprehensive stakeholder consultation before proceeding with the auction, which encompasses the 850 MHz, 1500 MHz, 1800 MHz, 2100 MHz, 2300 MHz, and 26 GHz frequency bands.

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Thailand’s Consumer Council (TCC) has issued a strong appeal to the National Broadcasting and Telecommunications Commission (NBTC), urging the postponement of the upcoming mobile spectrum auction.

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66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021
66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021

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66.17M 99.41M
Population Mobile Connections
As of 2021 EoY 2021

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19.67M
5G Package Subscriptions

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Market Year Acquirer Target Subs Deal Per/Sub
Denmark 2003 TDC Telmore 460K €53.7M €117
Germany 2003 Carphone Warehouse Hutchison 540K €52M €96
Norway 2004 TeliaSonera Chess/Sense 405K €185M €457
Sweden 2004 TeliaSonera Sense 1.8M €189M €104
Denmark 2004 Sonofon CBB 437K €17.5M €40
UK 2006 NTL Virgin UK 3.3M €1.06bn €318
Germany 2007 Vodafone AG Allmobility 404K €25M €62
Switzerland 2008 Sunrise Tele2 525K €33M €63
France 2009 Virgin Tele2 400K €56M €140

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MVNO/Service price VOICE (THB/minute)* DATA (THB/MB) SMS (THB/SMS) MMS (THB/MMS)
Penguin SIM (Prepaid) 0.9 0.45 2 No service
I-Kool 3G (Prepaid) 0.8 0.24 1.75 No service
Feels (Prepaid) 0.77 0.21 1.8 No service
Redone (Postpaid*) 0.62 0.05 No SMS promotion in main package No service
MVNOs blended 0.77 0.24 1.85 No service
MNOs (AIS, TRUE, NT) blended** 0.6 0.16 0.89 2.33

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MNO MVNO
APPROACH
Mass Marketing Analytics Marketing
TARGET SEGMENT
Any customer
is a good customer
Each customer cluster has
a different addressable value
APPEAL
Standard
“One-size-fits-all”
Cater to needs that are specific to
each customer, or each segment
VALUE PROPOSITION
Broad value proposition
“Build it and they will come”
Value proposition tailored
to each target customer’s needs
COMMUNICATION STYLE
Broadcasting
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Listening to customers
and respond to their ideas

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