Uber launches MVNO

Written by
Allan T. Rasmussen
Published on
January 24, 2021
Uber launches MVNO

Uber launches the MVNO - Uber Chip (Uber SIM)

Ride-hailing company Uber, has launched the MVNO “Uber Chip” (Uber SIM), a prepaid mobile phone service to Uber drivers in Brazil.


There are four different prices available (one package) to the drivers.

The price and discount level depends on the which level the driver has in the Uber Pro program. Discount/Prices range from 30% discount at R$35/month to 60% discount at R$20/month.

The Uber Chip package includes:

• 9GB/Month of 4G data,
• Unlimited Uber Driver, WhatsApp and Waze app.
• Unlimited Voice (Fixed & mobile) using code 41 (TIM Brazil)
• 100 SMS/Month.

Purchase can be done in the “Uber Pro” section of the Uber Driver app, where all the plan management takes place. There is an option to pay by credit card, debit card, prepaid card and bank slip.

All plans are minimum 3 months (total amount can be divided into monthly instalments). The service will be automatically renewed with level discount via Uber Pro.

For now, the service will be available only to company drivers/partners in the city of São Paulo. The expectation is that the product will reach the whole country in 2021

The MVNO is enabled by the MVNA / MVNE Surf Telecom.

As of May 28 2021, the Uber SIMs are available in: São Paulo, Rio de Janeiro, Paraná, Santa Catarina, Rio Grande do Sul, Bahia, Ceará, Pernambuco, Minas Gerais and Espírito Santo.

The expectation is that by the end of 2021 the Uber SIM will be available nationwide.

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In a formal letter submitted to the NBTC, the Consumer Council emphasized the necessity for a comprehensive stakeholder consultation before proceeding with the auction, which encompasses the 850 MHz, 1500 MHz, 1800 MHz, 2100 MHz, 2300 MHz, and 26 GHz frequency bands.

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Thailand’s Consumer Council (TCC) has issued a strong appeal to the National Broadcasting and Telecommunications Commission (NBTC), urging the postponement of the upcoming mobile spectrum auction.

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4 Columns

66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021
66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021

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66.17M 99.41M
Population Mobile Connections
As of 2021 EoY 2021

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19.67M
5G Package Subscriptions

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Market Year Acquirer Target Subs Deal Per/Sub
Denmark 2003 TDC Telmore 460K €53.7M €117
Germany 2003 Carphone Warehouse Hutchison 540K €52M €96
Norway 2004 TeliaSonera Chess/Sense 405K €185M €457
Sweden 2004 TeliaSonera Sense 1.8M €189M €104
Denmark 2004 Sonofon CBB 437K €17.5M €40
UK 2006 NTL Virgin UK 3.3M €1.06bn €318
Germany 2007 Vodafone AG Allmobility 404K €25M €62
Switzerland 2008 Sunrise Tele2 525K €33M €63
France 2009 Virgin Tele2 400K €56M €140

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MVNO/Service price VOICE (THB/minute)* DATA (THB/MB) SMS (THB/SMS) MMS (THB/MMS)
Penguin SIM (Prepaid) 0.9 0.45 2 No service
I-Kool 3G (Prepaid) 0.8 0.24 1.75 No service
Feels (Prepaid) 0.77 0.21 1.8 No service
Redone (Postpaid*) 0.62 0.05 No SMS promotion in main package No service
MVNOs blended 0.77 0.24 1.85 No service
MNOs (AIS, TRUE, NT) blended** 0.6 0.16 0.89 2.33

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MNO MVNO
APPROACH
Mass Marketing Analytics Marketing
TARGET SEGMENT
Any customer
is a good customer
Each customer cluster has
a different addressable value
APPEAL
Standard
“One-size-fits-all”
Cater to needs that are specific to
each customer, or each segment
VALUE PROPOSITION
Broad value proposition
“Build it and they will come”
Value proposition tailored
to each target customer’s needs
COMMUNICATION STYLE
Broadcasting
to the market
Listening to customers
and respond to their ideas

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