Changi Airport Group subsidiary has launched its MVNO in Singapore

Written by
Allan T. Rasmussen
Published on
July 13, 2021
Changi Airport Group subsidiary has launched its MVNO in Singapore

Changi Airport Group subsidiary has launched its MVNO Changi Mobile in Singapore

The MVNO, Changi Mobile is part of Changi Recommends (Changi Travel Services Pte Ltd), a subsidiary of Changi Airport Group.


Established in 2012, Changi Recommends travel services and deals caters to business and leisure travelers in Singapore with an extensive range of travel relevant services - be it Wi-Fi router rent service, Wi-Fi access, Overseas SIM cards, Hotel and Attraction deals or Travel insurance.

Changi Mobile outlets are the same as Changi Recommends booths, which are located in the public areas of all three terminals within Singapore Changi Airport.

Changi Mobile’s entry, follows the launch of the MVNO Gorilla Mobile, who soft launched its services in mid-June 2021 – taking the numbers of MVNOs to ten, in the island city-state of 5.7 million.

Changi Mobile Packages


Changi Mobile offers four main packages named Flexi Value, Best, Pro and Ultra to end-users. There is also one add-on data only package for second devices.

1 Singapore Dollar (S$1) = USD 0.74

The cheapest plan on offer is its VALUE plan with a promotion price of S$8 per month (normal price S$18). It comes with 8GB data, 200 minutes voice calls and 200 SMS. However the VALUE package is only available to seniors above 60, students, National Servicemen (NSF) and Disability Registry (DDR) ID card holders.

A plan, available to all is named the BEST plan. The promo price is S$15 per month (Normal price S$25), which gives you 40GB data, 300 minutes of voice calls and 300 SMS.

The ULTRA plan, tops the line with 100GB of data, 800 minutes of voice and 800 SMS for S$35 per month (Normal price S$45)

The Flexi Data plan is a data only plan for second devices (mobile, tablet, Portable Wi-Fi, etc.) it comes with 50GB for S$20.

Corporate Plans


Five Corporate plans and one Corporate Individual Scheme (CIS) are also available – ranging from S$15 for 20GB to S$75 for 150GB for the Corporate plans which all include 1000 minutes voice and 400 SMS.

The Corporate Individual Scheme (CIS) plan is priced at S$15 for 40GB, 400 minutes voice and 400 SMS.

Changi Go Mobile App


The MVNO’s mobile plans are available as no-contract plans and include a recurring payment for every month bill cycle on the credit/debit card that is stored with the Changi Go mobile app.

The Changi Go Mobile App

The SIM only plans allows users to upgrade or downgrade their mobile plan, add more data, voice or SMS. Users can also save unused data to be rolled over for use in the next month*

*Free 1 month data rollover promotion is valid until 31st December 2021, and is capped at maximum of 50GB rollover of unused data.

To use roaming overseas users will need to purchase a Changi Mobile Roaming Add-on Bundle, available via the Changi Go mobile app. Roaming is currently only available for overseas Data Roaming and does not support Overseas to Local calls, International calls, Overseas to Local SMS or International SMS.

Ten MVNOs on three MNOs


Changi Mobile is leasing network access from the mobile operator M1 in Singapore.



MVNOs on M1's Network
MVNO's on Singtel's Network
MVNO's on Starhub's Network



  • Circles Life
  • My Republic
  • Geenet Mobile
  • Gorilla Mobile
  • Changi Mobile




  • Zero 1
  • VIVIFI
  • ZYM Mobile
  • CMLink SG (China Mobile)
  • Grid Mobile (Closed)




  • redOne






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Thailand’s Consumer Council (TCC) has issued a strong appeal to the National Broadcasting and Telecommunications Commission (NBTC), urging the postponement of the upcoming mobile spectrum auction.

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66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021
66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021

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66.17M 99.41M
Population Mobile Connections
As of 2021 EoY 2021

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19.67M
5G Package Subscriptions

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Market Year Acquirer Target Subs Deal Per/Sub
Denmark 2003 TDC Telmore 460K €53.7M €117
Germany 2003 Carphone Warehouse Hutchison 540K €52M €96
Norway 2004 TeliaSonera Chess/Sense 405K €185M €457
Sweden 2004 TeliaSonera Sense 1.8M €189M €104
Denmark 2004 Sonofon CBB 437K €17.5M €40
UK 2006 NTL Virgin UK 3.3M €1.06bn €318
Germany 2007 Vodafone AG Allmobility 404K €25M €62
Switzerland 2008 Sunrise Tele2 525K €33M €63
France 2009 Virgin Tele2 400K €56M €140

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MVNO/Service price VOICE (THB/minute)* DATA (THB/MB) SMS (THB/SMS) MMS (THB/MMS)
Penguin SIM (Prepaid) 0.9 0.45 2 No service
I-Kool 3G (Prepaid) 0.8 0.24 1.75 No service
Feels (Prepaid) 0.77 0.21 1.8 No service
Redone (Postpaid*) 0.62 0.05 No SMS promotion in main package No service
MVNOs blended 0.77 0.24 1.85 No service
MNOs (AIS, TRUE, NT) blended** 0.6 0.16 0.89 2.33

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MNO MVNO
APPROACH
Mass Marketing Analytics Marketing
TARGET SEGMENT
Any customer
is a good customer
Each customer cluster has
a different addressable value
APPEAL
Standard
“One-size-fits-all”
Cater to needs that are specific to
each customer, or each segment
VALUE PROPOSITION
Broad value proposition
“Build it and they will come”
Value proposition tailored
to each target customer’s needs
COMMUNICATION STYLE
Broadcasting
to the market
Listening to customers
and respond to their ideas

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