Digital TV Transformation in Myanmar

Written by
Allan T. Rasmussen
Published on
February 10, 2014
Digital TV Transformation in Myanmar

Digital TV Transformation in Myanmar

Myanmar has adopted DVB-T2 as the national digital terrestrial broadcasting standard and is following the digital transformation according to ITU’s guidelines and Myanmar's National Digital Broadcasting Committee (MNDBC).


Television service in Myanmar was first introduced in 1979 as a test trial in Yangon. On 3 June 1980 Myanmar Radio & Television (MRTV) was launched and regular television service formally began in 1981. Today there are four TV Broadcasters in Myanmar.


Myanmar Radio & Television (MRTV) is National Broadcaster under the Ministry of Information (MOI), broadcasting TV nationwide, with the 233-retransmitting stations, which can cover 92.3% of the population. The existing analog system is NTSC-M (3.58 MHz color system). Most of the remote station are using VHF band and only a few are UHF band.

Myawaddy Television (MWD) is under the Ministry of Defense. Broadcasting via DVB-T system since Nov 2011. MWD are transmitting at 13 high power station and can cover up to 60% of the population. They broadcast six Free to Air channels. MWD controls their set-top Boxes, which means not every set-top Box sold in Myanmar can receive their FTA signal.

MRTV-4 is jointly operated by MRTV and Forever Group Co., Ltd. MRTV-4 and associated channels started DVB-T in 2005. They are running a subscription based system (Pay TV). About 50 channels are broadcasting in Yangon and 10 channels in 28 remote stations. Forever Group has launched 8 HD and 16 SD programs in Yangon using two DVB-T2 transmitters.

Sky Net TV is jointly operated by MRTV & Shwe Than Lwin Co., Ltd. This is a Direct To Home (DTH) Multiplay service system, transmitting over 60 channels. DTH was started at 2011.

Digital Broadcasting Transition


MRTV as a National Broadcaster, is following the digital transformation according to ITU’s guidelines and Myanmar's National Digital Broadcasting Committee (MNDBC).

In 2006, MNDBC recommended DVB-T as the national digital terrestrial broadcasting standard, which was subsequently approved by the government on October 2, 2008. In 2012, the MNDBC finalized to recommend DVB-T2 to replace DVB-T as the national digital terrestrial broadcasting standard in lieu with the ASEAN Digital Switch-Over.

In the initial state, the On Air transmission standard was MPEG-4 SD.

Date for nationwide analogue switch off (ASO) is 31 Dec 2020 (tentative) and the Ministry of Information is responsible for the ASO.

Digital Switch Over Plan


  • Phase 1: As a pilot project (3 KW) TX starting in: Yangon, Naypyitaw and Sagaing Dec 2013.
  • Phase 2: Year 2013-2014: 20 Stations
  • Phase 3: Year 2014-2015: 110 Stations
  • Phase 4: Year 2015-2016: 117 Stations


In total 250 Stations. Out of those, 25 are high power stations, the rest are low power.

No. of Stations


3 Stations
20 Stations
110 Stations
117 Stations



Simulcasting (Analog/Digital)


2014 - December 2015
2015 - December 2016
2016 - December 2017
2017 - December 2018



Analogue Switch Off


January, 2016
January, 2017
January, 2018
January, 2019


Table of contents

Heading 2
Share with your network
Link Coppied to Clipboard

Learn More about Yozzo Consulting

Learn More

Article Library:

→ Tutorial: How to create a new Article

All Headlines

Headline 2

Headline 3

Headline 4

Headline 5

[cols]

Content for first column

---COLUMN---

Content for second column /|

---COLUMN---

Content for third column

[/cols]

Normal Text

In a formal letter submitted to the NBTC, the Consumer Council emphasized the necessity for a comprehensive stakeholder consultation before proceeding with the auction, which encompasses the 850 MHz, 1500 MHz, 1800 MHz, 2100 MHz, 2300 MHz, and 26 GHz frequency bands.

  • Bullet Points
  • Unordered
  1. Numbered List
  2. Ordered

Quote Block

Thailand’s Consumer Council (TCC) has issued a strong appeal to the National Broadcasting and Telecommunications Commission (NBTC), urging the postponement of the upcoming mobile spectrum auction.

Divider

[Divider]

4 Columns

66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021
66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021

2 Columns

66.17M 99.41M
Population Mobile Connections
As of 2021 EoY 2021

1 Column (Big Number)

19.67M
5G Package Subscriptions

Line + Bar-Chart

→ Tutorial

Pie + Doughnut

→ Tutorial

MPC

→ Tutorial

Chart Examples

Table Variant 1

→ Tutorial

Market Year Acquirer Target Subs Deal Per/Sub
Denmark 2003 TDC Telmore 460K €53.7M €117
Germany 2003 Carphone Warehouse Hutchison 540K €52M €96
Norway 2004 TeliaSonera Chess/Sense 405K €185M €457
Sweden 2004 TeliaSonera Sense 1.8M €189M €104
Denmark 2004 Sonofon CBB 437K €17.5M €40
UK 2006 NTL Virgin UK 3.3M €1.06bn €318
Germany 2007 Vodafone AG Allmobility 404K €25M €62
Switzerland 2008 Sunrise Tele2 525K €33M €63
France 2009 Virgin Tele2 400K €56M €140

Table Variant 2

→ Tutorial

MVNO/Service price VOICE (THB/minute)* DATA (THB/MB) SMS (THB/SMS) MMS (THB/MMS)
Penguin SIM (Prepaid) 0.9 0.45 2 No service
I-Kool 3G (Prepaid) 0.8 0.24 1.75 No service
Feels (Prepaid) 0.77 0.21 1.8 No service
Redone (Postpaid*) 0.62 0.05 No SMS promotion in main package No service
MVNOs blended 0.77 0.24 1.85 No service
MNOs (AIS, TRUE, NT) blended** 0.6 0.16 0.89 2.33

Table Variant 3

→ Tutorial

MNO MVNO
APPROACH
Mass Marketing Analytics Marketing
TARGET SEGMENT
Any customer
is a good customer
Each customer cluster has
a different addressable value
APPEAL
Standard
“One-size-fits-all”
Cater to needs that are specific to
each customer, or each segment
VALUE PROPOSITION
Broad value proposition
“Build it and they will come”
Value proposition tailored
to each target customer’s needs
COMMUNICATION STYLE
Broadcasting
to the market
Listening to customers
and respond to their ideas

Image Variants

With a caption

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor ancididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.