MVNO.SERVICES readies MVNA/MVNE Platform, Empowering MVNOs to Revolutionize Thailand's Telecom Market

Written by
Allan T. Rasmussen
Published on
November 27, 2024
Illustration of MVNO enablement through MVNO.SERVICES turnkey MVNA/MVNE solution

Illustration of MVNO enablement through the MVNO.SERVICES turnkey MVNA/MVNE solution.

Compax Software Development PTE Ltd., the software arm of Compax Digital Group ("Compax Digital"), and Thailand's AGTR Group Co., Ltd., ("AGTR Group"), announce the formation of MVNO.SERVICES Co., Ltd., a new joint venture designed to transform Thailand's mobile service sector.


MVNO.SERVICES will leverage on Compax Digital’s cutting-edge technology suite with AGTR Group’s extensive expertise in MVNO operations and local market insights, to launch a mobile virtual network aggregator (MVNA) and enabler (MVNE), providing a seamless end-to-end platform that empowers businesses and organizations with Support, Connectivity, and Technology to launch and operate mobile services as mobile virtual network operators (MVNO) in the country.The establishment of MVNO.SERVICES comes at a pivotal time and is directly aligned with Thailand's National Broadcasting and Telecommunication Commission's (NBTC) recent announcement of urgent policies to intensify competition and lower telecom costs in the market.

A key initiative in these policies is the support of an easy-to-connect MVNA/MVNE platform designed to facilitate the entry of new MVNO players into the Thai market.The joint venture reflects the partners' commitment to driving digital transformation in Thailand and enhancing accessibility to affordable and innovative mobile services. By enabling companies and organizations to enter the mobile service market as mobile virtual network operators (MVNO), MVNO.SERVICES will empower businesses and deliver new value to consumers across the country.

"We are thrilled to embark on this journey to redefine what's possible in Thailand's mobile industry," said Leopold Kojeder, CEO, CompaxDigital Holding. "By combining our global technological expertise with AGTR Group's MVNO and local market knowledge, MVNO.SERVICES will set a new benchmark for innovation in the Thai telecom sector."

Nungnapha Rasmussen, CEO of AGTR Group Co., Ltd., added, "This collaboration marks a turning point for Thailand's telecom industry. MVNO.SERVICES is designed to lower barriers to entry for businesses eager to launch mobile services, enabling them to deliver innovative and compelling mobile offerings while fostering a more competitive and dynamic market."The creation of MVNO.SERVICES aligns with broader trends in global telecommunications, where enabling platforms are increasingly recognized as key drivers for innovation and competition.

By equipping businesses with the tools and expertise needed to succeed, MVNO.SERVICES aims to democratize access to the telecom market, and create a more inclusive, competitive, and innovative ecosystem in Thailand, which is currently very limited due to only two mobile network operators sitting on 98% of the market.About MVNO.SERVICES

MVNO.SERVICES provides a full turnkey solution that significantly reduces the costs, time and complexity of launching and operating successful MVNOs. MVNO.SERVICES include ongoing support from local market experts and seasoned MVNO specialists, telecom network connectivity, along with a flexible state-of-the-art technology platform to make MVNOs run smoothly and successfully.



About CompaxDigital

Compax Digital is a leading provider of innovative BSS/OSS solutions, empowering telecommunications companies worldwide to streamline operations, enhance customer experience, and drive business growth. With a focus on agility, modularity, and cutting-edge technology, CompaxDigital delivers solutions that meet the evolving needs of the modern telecom industry.

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In a formal letter submitted to the NBTC, the Consumer Council emphasized the necessity for a comprehensive stakeholder consultation before proceeding with the auction, which encompasses the 850 MHz, 1500 MHz, 1800 MHz, 2100 MHz, 2300 MHz, and 26 GHz frequency bands.

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Thailand’s Consumer Council (TCC) has issued a strong appeal to the National Broadcasting and Telecommunications Commission (NBTC), urging the postponement of the upcoming mobile spectrum auction.

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66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021
66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021

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66.17M 99.41M
Population Mobile Connections
As of 2021 EoY 2021

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19.67M
5G Package Subscriptions

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Market Year Acquirer Target Subs Deal Per/Sub
Denmark 2003 TDC Telmore 460K €53.7M €117
Germany 2003 Carphone Warehouse Hutchison 540K €52M €96
Norway 2004 TeliaSonera Chess/Sense 405K €185M €457
Sweden 2004 TeliaSonera Sense 1.8M €189M €104
Denmark 2004 Sonofon CBB 437K €17.5M €40
UK 2006 NTL Virgin UK 3.3M €1.06bn €318
Germany 2007 Vodafone AG Allmobility 404K €25M €62
Switzerland 2008 Sunrise Tele2 525K €33M €63
France 2009 Virgin Tele2 400K €56M €140

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MVNO/Service price VOICE (THB/minute)* DATA (THB/MB) SMS (THB/SMS) MMS (THB/MMS)
Penguin SIM (Prepaid) 0.9 0.45 2 No service
I-Kool 3G (Prepaid) 0.8 0.24 1.75 No service
Feels (Prepaid) 0.77 0.21 1.8 No service
Redone (Postpaid*) 0.62 0.05 No SMS promotion in main package No service
MVNOs blended 0.77 0.24 1.85 No service
MNOs (AIS, TRUE, NT) blended** 0.6 0.16 0.89 2.33

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MNO MVNO
APPROACH
Mass Marketing Analytics Marketing
TARGET SEGMENT
Any customer
is a good customer
Each customer cluster has
a different addressable value
APPEAL
Standard
“One-size-fits-all”
Cater to needs that are specific to
each customer, or each segment
VALUE PROPOSITION
Broad value proposition
“Build it and they will come”
Value proposition tailored
to each target customer’s needs
COMMUNICATION STYLE
Broadcasting
to the market
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and respond to their ideas

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