MVNO.SERVICES Secures MVNA License to Transform Thailand’s Telecom Industry

Written by
Allan T. Rasmussen
Published on
December 10, 2024
MVNO.SERVICES awarded MVNA license by Thailand’s NBTC to revolutionize the telecom industry

MVNO.SERVICES, receives an MVNA license from NBTC, paving the way for innovative MVNO services in Thailand.

MVNO.SERVICES, announce that it has been awarded a Mobile Virtual Network Aggregator (MVNA) license by the National Broadcasting and Telecommunications Commission (NBTC) of Thailand.


Born from a collaboration between Compax Software Development (Singapore), the software arm of Compax Digital Group, and Thailand’s AGTR Group, MVNO.SERVICES is now officially recognized as a Mobile Virtual Network Aggregator (MVNA) and Enabler (MVNE) in Thailand.

The company’s mission: to simplify, revolutionize and guide the way businesses, brands and organizations can launch mobile services as mobile virtual network operators (MVNO) in Thailand.

With the MVNA license in hand, MVNO.SERVICES is moving to forge agreements with local mobile network operators. These partnerships will fuel its end-to-end platform, enabling businesses of all kinds to create and manage their own MVNO services.MVNO.SERVICES’ mission aligns closely with the NBTC’s goals to enhance competition and reduce telecom costs in Thailand. A cornerstone of these reforms is the establishment of an MVNA/MVNE platform to lower entry barriers for new MVNO players, fostering a more dynamic and affordable telecom market.

The MVNA/MVNE is giving companies, brands and organizations the tools to embed mobile services into their operations. This opens the door to stronger customer loyalty, fresh revenue streams, and tailor-made telecom experiences that meet market demands.

“The MVNA license from the NBTC is a significant step in empowering businesses to enter the mobile services space,” said Leopold Kojeder, CEO of Compax Digital Holding. “This initiative allows companies to provide a more comprehensive customer experience while unlocking new revenue streams, perfectly aligning with the NBTC’s vision for a competitive and dynamic telecom market.”As MVNO.SERVICES gears up to launch its platform and services, it addresses a critical gap in Thailand’s mobile market. Following the mergers of state-run telcos CAT and TOT, and mobile operators TRUE and DTAC, the market has been left with just two operators—a situation in urgent need of fresh competition.

With a mobile penetration rate exceeding 150%, the focus is shifting from service availability to delivering solutions that genuinely resonate with the needs and wants of various end-users, and this can only come from a variety of MVNOs with tailored services to various segments.About MVNO.SERVICES

MVNO.SERVICES provides a full turnkey solution that significantly reduces the costs, time and complexity of launching and operating successful MVNOs. MVNO.SERVICES include ongoing support from local market experts and seasoned MVNO specialists, telecom network connectivity, along with a flexible state-of-the-art technology platform to make MVNOs run smoothly and successfully.

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In a formal letter submitted to the NBTC, the Consumer Council emphasized the necessity for a comprehensive stakeholder consultation before proceeding with the auction, which encompasses the 850 MHz, 1500 MHz, 1800 MHz, 2100 MHz, 2300 MHz, and 26 GHz frequency bands.

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Thailand’s Consumer Council (TCC) has issued a strong appeal to the National Broadcasting and Telecommunications Commission (NBTC), urging the postponement of the upcoming mobile spectrum auction.

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66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021
66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021

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66.17M 99.41M
Population Mobile Connections
As of 2021 EoY 2021

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19.67M
5G Package Subscriptions

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Market Year Acquirer Target Subs Deal Per/Sub
Denmark 2003 TDC Telmore 460K €53.7M €117
Germany 2003 Carphone Warehouse Hutchison 540K €52M €96
Norway 2004 TeliaSonera Chess/Sense 405K €185M €457
Sweden 2004 TeliaSonera Sense 1.8M €189M €104
Denmark 2004 Sonofon CBB 437K €17.5M €40
UK 2006 NTL Virgin UK 3.3M €1.06bn €318
Germany 2007 Vodafone AG Allmobility 404K €25M €62
Switzerland 2008 Sunrise Tele2 525K €33M €63
France 2009 Virgin Tele2 400K €56M €140

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MVNO/Service price VOICE (THB/minute)* DATA (THB/MB) SMS (THB/SMS) MMS (THB/MMS)
Penguin SIM (Prepaid) 0.9 0.45 2 No service
I-Kool 3G (Prepaid) 0.8 0.24 1.75 No service
Feels (Prepaid) 0.77 0.21 1.8 No service
Redone (Postpaid*) 0.62 0.05 No SMS promotion in main package No service
MVNOs blended 0.77 0.24 1.85 No service
MNOs (AIS, TRUE, NT) blended** 0.6 0.16 0.89 2.33

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MNO MVNO
APPROACH
Mass Marketing Analytics Marketing
TARGET SEGMENT
Any customer
is a good customer
Each customer cluster has
a different addressable value
APPEAL
Standard
“One-size-fits-all”
Cater to needs that are specific to
each customer, or each segment
VALUE PROPOSITION
Broad value proposition
“Build it and they will come”
Value proposition tailored
to each target customer’s needs
COMMUNICATION STYLE
Broadcasting
to the market
Listening to customers
and respond to their ideas

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