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Thailand’s license boutique NBTC continues to sell MVNO licenses despite lack of regulation

Written by
Allan T. Rasmussen
Published on
June 5, 2017
NBTC continues to sell MVNO licenses despite lack of regulation
MVNO license
NBTC
MVNO
MVNO Thailand

NBTC brings the total MVNO license issued in Thailand to 47

Once again, Thailand’s National Broadcasting and Telecommunications Commission (NBTC) has been active handing out MVNO licenses bringing the total MVNO license issued in Thailand to 47.


The NBTC license boutique keeps spitting out MVNO license, unfortunately it does not follow up with regulations or support, and therefore only 10 or so MVNOs have actually launched.

The latest MVNO license is just an example of NBTC’s handing out MVNO licenses left and right. Original Network Co., Ltd. (บริษัท ออริจินอล เน็ทเวิร์ค จำกัด) was awarded a Non Facilities based MVNO (Thin MVNO) license valid from March 3, 2017 to March 2, 2022.

According to Mtoday the DSI was investigating Original Network Co., Ltd., back in January 2016 after the opening of a MLM franchise with an alleged 2,000 victims, 500 million baht in damages, preliminary arrest of one person and over THB 200 million in assets seizure.

Matichon TV - DSI raids Original Network


https://www.youtube.com/watch?v=7Lzd-JaH_Yo

Apparently the company was also linked with the CAT Telecom MVNO MyWorld3G

Original Network | ตอบคำถามข้อสงสัยที่พบมากที่สุด - Original SIM By MyWorld


https://www.youtube.com/watch?v=8brTbTqnXUA

MVNO License


Other companies to receive licenses was: Enabling Asia Tech (Thailand) Co.,Ltd who was awarded a Non Facilities Based MVNO (Medium MVNO) license, valid from February 21, 2017 to February 20, 2022. Enabling Asia is also the company behind the MVNO Buzzme.

Hi Media Technology Co., Ltd. was also granted a Non Facilities based MVNO (Thin MVNO) license from the NBTC. The license is valid from March 28, 2017 to March 27, 2022.

Mr. Wongwarich. Suphapatthaweepong, Chief Executive Officer of Himedia Technology Co., Ltd., said that after receiving the license. We start looking for a partner who are mobile network operator or MNO. The company was one of 6 companies proposing a business plan to become a TOT 2300MHz business partner. The plan submitted included technologies such as IPTV and Smart Meter however DTAC was picked as the winner of the bids.

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In a formal letter submitted to the NBTC, the Consumer Council emphasized the necessity for a comprehensive stakeholder consultation before proceeding with the auction, which encompasses the 850 MHz, 1500 MHz, 1800 MHz, 2100 MHz, 2300 MHz, and 26 GHz frequency bands.

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Thailand’s Consumer Council (TCC) has issued a strong appeal to the National Broadcasting and Telecommunications Commission (NBTC), urging the postponement of the upcoming mobile spectrum auction.

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66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021
66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021

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66.17M 99.41M
Population Mobile Connections
As of 2021 EoY 2021

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19.67M
5G Package Subscriptions

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Market Year Acquirer Target Subs Deal Per/Sub
Denmark 2003 TDC Telmore 460K €53.7M €117
Germany 2003 Carphone Warehouse Hutchison 540K €52M €96
Norway 2004 TeliaSonera Chess/Sense 405K €185M €457
Sweden 2004 TeliaSonera Sense 1.8M €189M €104
Denmark 2004 Sonofon CBB 437K €17.5M €40
UK 2006 NTL Virgin UK 3.3M €1.06bn €318
Germany 2007 Vodafone AG Allmobility 404K €25M €62
Switzerland 2008 Sunrise Tele2 525K €33M €63
France 2009 Virgin Tele2 400K €56M €140

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MVNO/Service price VOICE (THB/minute)* DATA (THB/MB) SMS (THB/SMS) MMS (THB/MMS)
Penguin SIM (Prepaid) 0.9 0.45 2 No service
I-Kool 3G (Prepaid) 0.8 0.24 1.75 No service
Feels (Prepaid) 0.77 0.21 1.8 No service
Redone (Postpaid*) 0.62 0.05 No SMS promotion in main package No service
MVNOs blended 0.77 0.24 1.85 No service
MNOs (AIS, TRUE, NT) blended** 0.6 0.16 0.89 2.33

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MNO MVNO
APPROACH
Mass Marketing Analytics Marketing
TARGET SEGMENT
Any customer
is a good customer		 Each customer cluster has
a different addressable value
APPEAL
Standard
“One-size-fits-all”		 Cater to needs that are specific to
each customer, or each segment
VALUE PROPOSITION
Broad value proposition
“Build it and they will come”		 Value proposition tailored
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COMMUNICATION STYLE
Broadcasting
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