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Two more MVNO licenses issued in Thailand

Written by
Allan T. Rasmussen
Published on
July 13, 2018
Two more MVNO licenses issued in Thailand
MVNO license
MVNO Thailand

57 MVNO licenses issued in Thailand

NBTC has issued two more MVNO licenses, bringing the total of issued MVNO licenses to 57 since the introduction of MVNO in Thailand eight years ago. Nine have launched - six remains more or less active.


The two latest companies to join the increasing MVNO licensees in Thailand are: O Mobile Co., Ltd. and Serv 4 Biz Co.,Ltd.

O Mobile received the MVNO license no. 1/61/011 valid from June 21, 2018 to 20 June, 2023. The company itself is registered in 2017. The license is a Medium MVNO - Enhanced Service Provider MVNO.

Serv 4 Biz Co.,Ltd is the creator the app named PageQQ, a social network/MLM app, which allows users to create their own content and earn money from it.

Serv 4 Biz received the MVNO license no 1/61/012 valid from June 28, 2018 to June 27, 2023. The license is a thin Service Provider MVNO.

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In a formal letter submitted to the NBTC, the Consumer Council emphasized the necessity for a comprehensive stakeholder consultation before proceeding with the auction, which encompasses the 850 MHz, 1500 MHz, 1800 MHz, 2100 MHz, 2300 MHz, and 26 GHz frequency bands.

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Thailand’s Consumer Council (TCC) has issued a strong appeal to the National Broadcasting and Telecommunications Commission (NBTC), urging the postponement of the upcoming mobile spectrum auction.

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66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021
66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021

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66.17M 99.41M
Population Mobile Connections
As of 2021 EoY 2021

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19.67M
5G Package Subscriptions

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Market Year Acquirer Target Subs Deal Per/Sub
Denmark 2003 TDC Telmore 460K €53.7M €117
Germany 2003 Carphone Warehouse Hutchison 540K €52M €96
Norway 2004 TeliaSonera Chess/Sense 405K €185M €457
Sweden 2004 TeliaSonera Sense 1.8M €189M €104
Denmark 2004 Sonofon CBB 437K €17.5M €40
UK 2006 NTL Virgin UK 3.3M €1.06bn €318
Germany 2007 Vodafone AG Allmobility 404K €25M €62
Switzerland 2008 Sunrise Tele2 525K €33M €63
France 2009 Virgin Tele2 400K €56M €140

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MVNO/Service price VOICE (THB/minute)* DATA (THB/MB) SMS (THB/SMS) MMS (THB/MMS)
Penguin SIM (Prepaid) 0.9 0.45 2 No service
I-Kool 3G (Prepaid) 0.8 0.24 1.75 No service
Feels (Prepaid) 0.77 0.21 1.8 No service
Redone (Postpaid*) 0.62 0.05 No SMS promotion in main package No service
MVNOs blended 0.77 0.24 1.85 No service
MNOs (AIS, TRUE, NT) blended** 0.6 0.16 0.89 2.33

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MNO MVNO
APPROACH
Mass Marketing Analytics Marketing
TARGET SEGMENT
Any customer
is a good customer		 Each customer cluster has
a different addressable value
APPEAL
Standard
“One-size-fits-all”		 Cater to needs that are specific to
each customer, or each segment
VALUE PROPOSITION
Broad value proposition
“Build it and they will come”		 Value proposition tailored
to each target customer’s needs
COMMUNICATION STYLE
Broadcasting
to the market		 Listening to customers
and respond to their ideas

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