MVNO license awarded in Vietnam to local fintech company

Written by
Allan T. Rasmussen
Published on
April 16, 2022
Vietnam now has 2.65 million MVNO subscribers

MVNO license awarded in Vietnam to local fintech company, Digilife Vietnam Digital Services - a company under VNLife’s fintech company VNPAY

Digilife Vietnam Digital Services Co., Ltd, a company under VNLife’s fintech company VNPAY, has received a license to establish mobile virtual network operator (MVNO) service across Vietnam.


Digilife was awarded the license number 63/GP-CVT from the Ministry of Information and Communications (MIC) - to provide telecommunications services without its own network - from (license date): March 31, 2022. The license is valid until March 31, 2032.

Founded in 2007, VNPAY is the forerunner of VNLIFE's subsidiaries. is a financial technology (Fintech) and service company, providing electronic payment solutions in Vietnam. The company offers mobile banking, phone recharge, and bill payment solutions and services for more several Vietnamese banks, telecommunications companies, and e-commerce businesses.

VNPAY’s apps sees 15 million+ monthly active consumers transfer money, pay bills, top up mobile credits, book bus tickets, or shop for groceries, according to VNLife. The company also runs VNPay-QR, an interoperable cashless payment network that serves 22 million users and over 150,000 merchants.

In 2019, VNLife reportedly received $300 million from the SoftBank Vision Fund and Singapore state fund GIC, but did not disclose the information at the time. In July 2021, it raised more than US$250 million in a series B funding round co-led by US investors General Atlantic and Dragoneer Investment Group.

With these investments, VNLife secured its position as Vietnam’s second billion-dollar unicorn.VNPAY says it is introducing VNSKY as a product that combines telecommunications and fintech with the mission to make “Digital life easy”.

Speaking at the launch event, Mr. Nguyen Van Dung – Director of VNSKY said: “We believe that VNSKY will become a universal passport for everyone to easily access digital utilities and telecommunications services. quality, thereby opening the infinite digital universe”.

In the context that the digital economy will be the development trend and the driving force of the country’s economy, it is determined that the phone number will become a new type of personal identification of people in online life, VNPAY sets a long-term development orientation that is to build a user-centric, multi-service ecosystem, with the goal of bringing consumer solutions through modern technology applications, thereby helping People’s lives are getting simpler and more convenient.

“Every call, every message, and every connection with VNSKY is a step closer to our goal of connecting 5,000,000 users by 2025 and becoming one of the 5 largest mobile operators in Vietnam.” Mr. Dung shared.

Digilife Vietnam Digital Services Co., Ltd, a company under VNLife’s fintech company VNPAY was awarded the license number 63/GP-CVT from the Ministry of Information and Communications (MIC) on March 31, 2022, to provide mobile services as a MVNO across Vietnam.

With VNSKY, there are now four MVNO licenses awarded in Vietnam, with about a handful more expected soon.

After earlier attempts in 2009 from Indochina Telecom and Vietnam Multimedia Corporation (VTC), to launch licensed MVNOs in the Vietnamese market had failed - due to lack of network access from the mobile network - a structural reform through market liberalization and pro-competition regulations, paved the way for new MVNO entries in the country of 97.3 million people and 146 million mobile connections.In April 2019, Indochina Telecom Joint Stock Company, operating the brand name Itel, became the first MVNO to launch in Vietnam, Itel launched its service using the network of Vinaphone - a subsidiary state-owned Vietnam Posts and Telecommunications Group (VNPT).

Itel initial service packages was designed to fit the segments of low income earners, students and factory workers.

After the launch of Itel, Nguyen Phong Nha, Deputy General Director of the MIC’s Authority of Telecommunications said. “The MVNO model will help save investment costs for businesses and avoid waste of resources as unused traffic and infrastructure of MNOs can be utilized by MVNOs that do not have their own infrastructure.”On the 3rd of June 2020, Reddi, operated by Mobicast JSC, followed and launched its MVNO operation in Vietnam, also using the infrastructure of VNPT.

Masan Group Corporation, one of the three largest private sector companies in Vietnam (in terms of market capitalization), acquired 70% of Mobicast JSC in September, 2021, for a total cash payment of VND295.5 billion ($13 million).

Masan Group’s entry into the telecommunication sector was to lay the foundation to digitalize Masan’s platforms and build a unified offline-to-online (O2O) products and services solution ecosystem, by unifying its consumer base with the MVNO.

With Masan Group’s acquisition, the MVNO was rebranded from Reddi to Wintel.

In May 2021, the MVNO Local, developed by ASIM Telecom became the third MVNO in the market. Local provides 4G data SIM products from MobiFone.

Local’s 4G SIMs are covering all 63 provinces and cities with a maximum specified speed of 150/50 Mbps (download/upload).The next MVNO to could very well be FPT Retail. In its 2022 general meeting of shareholders, FPT Digital Joint Stock Company (FPT Retail) was said to be planning a MVNO business in Vietnam.

It is expected that a handful of new MVNOs will launch in 2023/2024

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66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021
66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021

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66.17M 99.41M
Population Mobile Connections
As of 2021 EoY 2021

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19.67M
5G Package Subscriptions

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Market Year Acquirer Target Subs Deal Per/Sub
Denmark 2003 TDC Telmore 460K €53.7M €117
Germany 2003 Carphone Warehouse Hutchison 540K €52M €96
Norway 2004 TeliaSonera Chess/Sense 405K €185M €457
Sweden 2004 TeliaSonera Sense 1.8M €189M €104
Denmark 2004 Sonofon CBB 437K €17.5M €40
UK 2006 NTL Virgin UK 3.3M €1.06bn €318
Germany 2007 Vodafone AG Allmobility 404K €25M €62
Switzerland 2008 Sunrise Tele2 525K €33M €63
France 2009 Virgin Tele2 400K €56M €140

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MVNO/Service price VOICE (THB/minute)* DATA (THB/MB) SMS (THB/SMS) MMS (THB/MMS)
Penguin SIM (Prepaid) 0.9 0.45 2 No service
I-Kool 3G (Prepaid) 0.8 0.24 1.75 No service
Feels (Prepaid) 0.77 0.21 1.8 No service
Redone (Postpaid*) 0.62 0.05 No SMS promotion in main package No service
MVNOs blended 0.77 0.24 1.85 No service
MNOs (AIS, TRUE, NT) blended** 0.6 0.16 0.89 2.33

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MNO MVNO
APPROACH
Mass Marketing Analytics Marketing
TARGET SEGMENT
Any customer
is a good customer
Each customer cluster has
a different addressable value
APPEAL
Standard
“One-size-fits-all”
Cater to needs that are specific to
each customer, or each segment
VALUE PROPOSITION
Broad value proposition
“Build it and they will come”
Value proposition tailored
to each target customer’s needs
COMMUNICATION STYLE
Broadcasting
to the market
Listening to customers
and respond to their ideas

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