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MVNO with fintech services and insurance rewards program launched in South Africa

Written by
Allan T. Rasmussen
Published on
June 5, 2021
MVNO Poket Mobile Network launched in South Africa with fintech services and insurance rewards program
Insurance MVNO
South Africa MVNO
Poket Mobile Network
Fintech

Mobile virtual network operator (MVNO), Poket Mobile Network has launched in South Africa

Mobile virtual network operator (MVNO), Poket Mobile Network Mbinga has launched in South Africa with fintech services and insurance rewards program


Speaking at the launch, The Zimbabwean businessman and CEO, Edwin Anderson said the MVNO has the cheapest data rates in South Africa, on both data and voice calls. It provides 1Gb data for 30 days for R95 ($7.07) and calls R0.66c ($0.05) per minute to any network in South Africa.

“We have given you the best Mobile Service ever and we are going to create many jobs through agents all over the country”, Anderson told NewsDay.

Poket Mobile Network also announced the partnership with Zororo-Phumulani, a South African based Zimbabwe insurance service provider. The partnership will enable users to pay for the policies and get rewards in the form of voice and data bundles. Edwin Anderson is the former CEO of the insurance service provider.

The MVNO’s fintech division allows users to purchase airtime, pay for electricity, TV subscriptions, lotto and make money transfers, while the customer support center enable users to use Chewa, Ndebele and Shona, among a rage of other South African languages.

Poket Mobile Network is using MTN and Cell C as its host network partners.

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In a formal letter submitted to the NBTC, the Consumer Council emphasized the necessity for a comprehensive stakeholder consultation before proceeding with the auction, which encompasses the 850 MHz, 1500 MHz, 1800 MHz, 2100 MHz, 2300 MHz, and 26 GHz frequency bands.

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Thailand’s Consumer Council (TCC) has issued a strong appeal to the National Broadcasting and Telecommunications Commission (NBTC), urging the postponement of the upcoming mobile spectrum auction.

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66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021
66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021

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66.17M 99.41M
Population Mobile Connections
As of 2021 EoY 2021

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19.67M
5G Package Subscriptions

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Market Year Acquirer Target Subs Deal Per/Sub
Denmark 2003 TDC Telmore 460K €53.7M €117
Germany 2003 Carphone Warehouse Hutchison 540K €52M €96
Norway 2004 TeliaSonera Chess/Sense 405K €185M €457
Sweden 2004 TeliaSonera Sense 1.8M €189M €104
Denmark 2004 Sonofon CBB 437K €17.5M €40
UK 2006 NTL Virgin UK 3.3M €1.06bn €318
Germany 2007 Vodafone AG Allmobility 404K €25M €62
Switzerland 2008 Sunrise Tele2 525K €33M €63
France 2009 Virgin Tele2 400K €56M €140

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MVNO/Service price VOICE (THB/minute)* DATA (THB/MB) SMS (THB/SMS) MMS (THB/MMS)
Penguin SIM (Prepaid) 0.9 0.45 2 No service
I-Kool 3G (Prepaid) 0.8 0.24 1.75 No service
Feels (Prepaid) 0.77 0.21 1.8 No service
Redone (Postpaid*) 0.62 0.05 No SMS promotion in main package No service
MVNOs blended 0.77 0.24 1.85 No service
MNOs (AIS, TRUE, NT) blended** 0.6 0.16 0.89 2.33

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MNO MVNO
APPROACH
Mass Marketing Analytics Marketing
TARGET SEGMENT
Any customer
is a good customer		 Each customer cluster has
a different addressable value
APPEAL
Standard
“One-size-fits-all”		 Cater to needs that are specific to
each customer, or each segment
VALUE PROPOSITION
Broad value proposition
“Build it and they will come”		 Value proposition tailored
to each target customer’s needs
COMMUNICATION STYLE
Broadcasting
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