NTT Communications launches MVNO services in Thailand

Written by
Allan T. Rasmussen
Published on
April 24, 2015
NTT Communications launches MVNO services in Thailand

NTT Communications launches MVNO services in Thailand

NTT Communications Corporation, announced today that it has immediately begun offering mobile data services for corporations as a result of acquiring a mobile virtual network operator (MVNO) license through its local subsidiary, NTT Communications (Thailand) Co., Ltd.


NTT Com will now provide high-quality corporate services for fixed and mobile communications on a one-stop basis, including solutions that link mobile devices and private networks for the first time in Thailand.

NTT Com Thailand is already well established in the local market for information and communications technology (ICT). It has provided services to multiple network operators, constructed its own highly reliable network in Thailand, and has built and operated networks for thousands of companies.

Going forward, it will now offer extra-flexible solutions that combine mobile-data communication services with existing services for fixed-data domestic and international communications, data centers, cloud, security and more.

The service enables customers to connect from almost all over Thailand by using communications devices owned by Thai communications providers. It also enables to spare communication with Thai providers and outsource NTT Com Thai ICT environments and other services.

The one-stop service, which is linked to NTT Com Thailand's data centers, cloud environment and other infrastructure, provides mobile users with secure connections to their corporate networks for corporate email, scheduling, file sharing and more. Employees will benefit from much greater flexibility in the field by utilizing in-office information and systems via their mobile devices.



Enterprise Mobility Management (EMM) enables users to delete device information, lock devices and manage downloaded files in the event of a device being lost or stolen, thereby helping to prevent information leaks.

Mobile operators in Thailand launched 3G services in 2013 and extended services nationwide as of last year. The country is now planning to auction 4G LTE frequencies as the demand grows for mobile environments offering data speeds suitable for corporate applications.

Also, foreign companies operating in Thailand have shown strong demand for one-stop communications services that meet their needs for high-quality fixed and mobile communications.

Looking ahead, NTT Com Thailand expects to expand its services by providing mobile routers, voice communications and backup services for fixed-line networks.

About NTT Communications Corporation

NTT Communications provides consultancy, architecture, security and cloud services to optimize the information and communications technology (ICT) environments of enterprises. These offerings are backed by the company's worldwide infrastructure, including the leading global tier-1 IP network, the Arcstar Universal One VPN network reaching 196 countries/regions, and 130 secure data centers worldwide. NTT Communications' solutions leverage the global resources of NTT Group companies including Dimension Data, NTT DOCOMO and NTT DATA

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In a formal letter submitted to the NBTC, the Consumer Council emphasized the necessity for a comprehensive stakeholder consultation before proceeding with the auction, which encompasses the 850 MHz, 1500 MHz, 1800 MHz, 2100 MHz, 2300 MHz, and 26 GHz frequency bands.

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Thailand’s Consumer Council (TCC) has issued a strong appeal to the National Broadcasting and Telecommunications Commission (NBTC), urging the postponement of the upcoming mobile spectrum auction.

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66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021
66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021

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66.17M 99.41M
Population Mobile Connections
As of 2021 EoY 2021

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19.67M
5G Package Subscriptions

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MPC

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Market Year Acquirer Target Subs Deal Per/Sub
Denmark 2003 TDC Telmore 460K €53.7M €117
Germany 2003 Carphone Warehouse Hutchison 540K €52M €96
Norway 2004 TeliaSonera Chess/Sense 405K €185M €457
Sweden 2004 TeliaSonera Sense 1.8M €189M €104
Denmark 2004 Sonofon CBB 437K €17.5M €40
UK 2006 NTL Virgin UK 3.3M €1.06bn €318
Germany 2007 Vodafone AG Allmobility 404K €25M €62
Switzerland 2008 Sunrise Tele2 525K €33M €63
France 2009 Virgin Tele2 400K €56M €140

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MVNO/Service price VOICE (THB/minute)* DATA (THB/MB) SMS (THB/SMS) MMS (THB/MMS)
Penguin SIM (Prepaid) 0.9 0.45 2 No service
I-Kool 3G (Prepaid) 0.8 0.24 1.75 No service
Feels (Prepaid) 0.77 0.21 1.8 No service
Redone (Postpaid*) 0.62 0.05 No SMS promotion in main package No service
MVNOs blended 0.77 0.24 1.85 No service
MNOs (AIS, TRUE, NT) blended** 0.6 0.16 0.89 2.33

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MNO MVNO
APPROACH
Mass Marketing Analytics Marketing
TARGET SEGMENT
Any customer
is a good customer
Each customer cluster has
a different addressable value
APPEAL
Standard
“One-size-fits-all”
Cater to needs that are specific to
each customer, or each segment
VALUE PROPOSITION
Broad value proposition
“Build it and they will come”
Value proposition tailored
to each target customer’s needs
COMMUNICATION STYLE
Broadcasting
to the market
Listening to customers
and respond to their ideas

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