Thailand wants to give free SIM cards to low income earners

Written by
Allan T. Rasmussen
Published on
March 11, 2018
Thailand to give free SIM cards to low income earners

Free SIM cards to low-income earners is on the table in Thailand

The Finance Ministry intends to offer free SIM cards and subsidize their monthly fees for registered low-income earners in the second phase of its aid program for the needy in Thailand


Finance Minister Apisak Tantivorawong said it was proposed 5 months ago that 14.5 million welfare-card holders be given free mobile SIMs to be able to use the internet to enhance their knowledge and skills, so they can eventually live above the poverty threshold.

But the telecom regulator NBTC, which would have to find the financing through the Universal Service Obligation Fund (USO), was still considering the idea. Minister Apisak said the scheme should be run as a trial for 6 months first, pending Cabinet approval, and state-owned TOT would be responsible for providing the service.

However the scheme was actually suggested more than a year ago.

Bangkok Post | 16 November 2017 | Free internet access for poor

Since October 2017, the government has offered monthly subsidies for consumer products and public transport to 11.67 mio low-incomers at an estimated cost of THB 41.9 billion a year.

Like the THB 200 or 300 credit for grocery shopping and THB 500 or 1,500 for transport under the social welfare scheme, each SIM card will have a limitation on megabytes available for use.

In a digital society – all wheels need to be spinning


As Thailand transitions toward a digital society it is important to get ALL on-board. Mobile internet access is key to promote social development, access to public/private services, raise productivity and skills sets.

Similar programs have already been running in Africa, EU, and in the US via MVNOs.

Why MVNO are the preferred choice for these programs


Because of their smaller scale and high flexibility, MVNOs are more adaptive than their traditional infrastructure counterparts for this kind of service.

Programs like these requires service providers to provide an adequate service to a less profitable segment of the market. Normal mobile operators are more interested in the most profitable customers, and this has historically been the opportunity that MVNO’s have seized. MVNO’s operate on lower overheads and a niche strategy, and are therefore perfectly aligned with these programs.

In example, with its efforts to ease the burden on households, the South Korean government has been promoting sales of SIMs and budget smartphones sold by MVNOs, where the government is subsidizing the airtime from the MVNOs to low-income users.

Since 1985, the Lifeline program in the US has provided a discount on phone service for qualifying low-income consumers to ensure that all Americans have the opportunities and security that phone service brings, including being able to connect to jobs, family and emergency services.

Lifeline is part of the Universal Service Fund. The Lifeline program is available to eligible low-income consumers in every state, territory, commonwealth, and on Tribal lands.

The LifeLine program is a state and federal program benefit of $9.25/month toward phone/internet service. Its aim is to make communications services more affordable for low-income citizens and provide access to emergency services, find/keep a job, and stay connected with loved ones.

About LifeLine Subscribers


There are 10.3M LifeLine subscribers (Approx. 27% of eligible households participate)

The subscribers meets the income requirement (135% or below the federal poverty guideline), or participates in a qualifying federal assistance program with 68% of subscribers qualifying through SNAP or Medicaid.

Table of contents

Heading 2
Share with your network
Link Coppied to Clipboard

Learn More about Yozzo Consulting

Learn More

Article Library:

→ Tutorial: How to create a new Article

All Headlines

Headline 2

Headline 3

Headline 4

Headline 5

[cols]

Content for first column

---COLUMN---

Content for second column /|

---COLUMN---

Content for third column

[/cols]

Normal Text

In a formal letter submitted to the NBTC, the Consumer Council emphasized the necessity for a comprehensive stakeholder consultation before proceeding with the auction, which encompasses the 850 MHz, 1500 MHz, 1800 MHz, 2100 MHz, 2300 MHz, and 26 GHz frequency bands.

  • Bullet Points
  • Unordered
  1. Numbered List
  2. Ordered

Quote Block

Thailand’s Consumer Council (TCC) has issued a strong appeal to the National Broadcasting and Telecommunications Commission (NBTC), urging the postponement of the upcoming mobile spectrum auction.

Divider

[Divider]

4 Columns

66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021
66.17M 99.41M 150% 72%
Population Mobile Connections Mobile Penetration Prepaid Market Share
As of 2021 EoY 2021 EoY 2021 EoY 2021

2 Columns

66.17M 99.41M
Population Mobile Connections
As of 2021 EoY 2021

1 Column (Big Number)

19.67M
5G Package Subscriptions

Line + Bar-Chart

→ Tutorial

Pie + Doughnut

→ Tutorial

MPC

→ Tutorial

Chart Examples

Table Variant 1

→ Tutorial

Market Year Acquirer Target Subs Deal Per/Sub
Denmark 2003 TDC Telmore 460K €53.7M €117
Germany 2003 Carphone Warehouse Hutchison 540K €52M €96
Norway 2004 TeliaSonera Chess/Sense 405K €185M €457
Sweden 2004 TeliaSonera Sense 1.8M €189M €104
Denmark 2004 Sonofon CBB 437K €17.5M €40
UK 2006 NTL Virgin UK 3.3M €1.06bn €318
Germany 2007 Vodafone AG Allmobility 404K €25M €62
Switzerland 2008 Sunrise Tele2 525K €33M €63
France 2009 Virgin Tele2 400K €56M €140

Table Variant 2

→ Tutorial

MVNO/Service price VOICE (THB/minute)* DATA (THB/MB) SMS (THB/SMS) MMS (THB/MMS)
Penguin SIM (Prepaid) 0.9 0.45 2 No service
I-Kool 3G (Prepaid) 0.8 0.24 1.75 No service
Feels (Prepaid) 0.77 0.21 1.8 No service
Redone (Postpaid*) 0.62 0.05 No SMS promotion in main package No service
MVNOs blended 0.77 0.24 1.85 No service
MNOs (AIS, TRUE, NT) blended** 0.6 0.16 0.89 2.33

Table Variant 3

→ Tutorial

MNO MVNO
APPROACH
Mass Marketing Analytics Marketing
TARGET SEGMENT
Any customer
is a good customer
Each customer cluster has
a different addressable value
APPEAL
Standard
“One-size-fits-all”
Cater to needs that are specific to
each customer, or each segment
VALUE PROPOSITION
Broad value proposition
“Build it and they will come”
Value proposition tailored
to each target customer’s needs
COMMUNICATION STYLE
Broadcasting
to the market
Listening to customers
and respond to their ideas

Image Variants

With a caption

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor ancididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.